评估社区广播电台的社会媒体成熟度:以南非罗德音乐电台为例

Mudiwa A. Gavaza, N. Pearse
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引用次数: 2

摘要

社交媒体已成为电台运营和职能的一个主要因素。本研究使用根据现有文献开发的社交媒体成熟度模型(SMMM)来评估南非社区广播电台罗兹音乐电台(RMR)的社交媒体的成熟度。研究发现,RMR在5级成熟度量表中的评分为3级,这表明它在社交媒体使用方面相当成熟,但尚未完全成熟。除了概述这项研究及其发现外,本文还就电视台如何提高其社交媒体使用的成熟度提出了建议。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Assessing the Social Media Maturity of a Community Radio Station: The Case of Rhodes Music Radio in South Africa
Social media has become a major factor within the operations and functions of radio stations. This study used a social media maturity model (SMMM), developed from available literature, to assess the social media maturity of a South Africa community radio station, Rhodes Music Radio (RMR). The study found that RMR had a level 3 rating on a 5-level maturity scale, indicating that it was quite, but not yet fully, mature in its social media use. In addition to outlining the research and its findings, this article makes recommendations for how the station could increase the maturity of its social media use.
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