{"title":"“消费者没有看到老虎死于棕榈油种植园”:英国、马来西亚和新加坡消费者对棕榈油看法的跨文化比较研究","authors":"K. Reardon, R. Padfield, H. Salim","doi":"10.1080/10225706.2019.1621187","DOIUrl":null,"url":null,"abstract":"ABSTRACT In the past decade, palm oil has become the most produced and consumed vegetable oil globally. In view of the growing global demand for palm oil, promoting consumption of the most “sustainable” form of palm oil is necessary to mitigate the known environmental and social impacts of unsustainable production. In this study, we compare consumer awareness, knowledge, and perceptions of palm oil and its sustainability amongst consumers from three countries: Malaysia, Singapore and the UK. Employing a combination of an online survey, interviews and focus groups and building on consumer behavior theories, we found a number of key differences and similarities between the three nationalities. Malaysians were more aware of palm oil and held more positive views compared to the other two nationalities, while all were relatively unfamiliar with the concept of “sustainable palm oil”. Only a small proportion of respondents from each country ruled out purchasing sustainably certified palm oil products. However, price was a determining factor and most respondents from the three countries were unwilling to pay more for “green” products. Considering the disconnect felt by consumers towards the realities of palm oil production, we argue for improved consumer-facing information on the socio, economic and environmental impacts of their consumption patterns. Finally, the study highlights the importance of place in shaping consumer views of palm oil and thus a need to better understand how positive information campaigns about the benefits of sustainable production can sit alongside localized information flows of palm oil.","PeriodicalId":44260,"journal":{"name":"Asian Geographer","volume":null,"pages":null},"PeriodicalIF":1.8000,"publicationDate":"2019-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10225706.2019.1621187","citationCount":"10","resultStr":"{\"title\":\"“Consumers don’t see tigers dying in palm oil plantations”: a cross-cultural comparative study of UK, Malaysian and Singaporean consumer views of palm oil\",\"authors\":\"K. Reardon, R. Padfield, H. 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Only a small proportion of respondents from each country ruled out purchasing sustainably certified palm oil products. However, price was a determining factor and most respondents from the three countries were unwilling to pay more for “green” products. Considering the disconnect felt by consumers towards the realities of palm oil production, we argue for improved consumer-facing information on the socio, economic and environmental impacts of their consumption patterns. 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“Consumers don’t see tigers dying in palm oil plantations”: a cross-cultural comparative study of UK, Malaysian and Singaporean consumer views of palm oil
ABSTRACT In the past decade, palm oil has become the most produced and consumed vegetable oil globally. In view of the growing global demand for palm oil, promoting consumption of the most “sustainable” form of palm oil is necessary to mitigate the known environmental and social impacts of unsustainable production. In this study, we compare consumer awareness, knowledge, and perceptions of palm oil and its sustainability amongst consumers from three countries: Malaysia, Singapore and the UK. Employing a combination of an online survey, interviews and focus groups and building on consumer behavior theories, we found a number of key differences and similarities between the three nationalities. Malaysians were more aware of palm oil and held more positive views compared to the other two nationalities, while all were relatively unfamiliar with the concept of “sustainable palm oil”. Only a small proportion of respondents from each country ruled out purchasing sustainably certified palm oil products. However, price was a determining factor and most respondents from the three countries were unwilling to pay more for “green” products. Considering the disconnect felt by consumers towards the realities of palm oil production, we argue for improved consumer-facing information on the socio, economic and environmental impacts of their consumption patterns. Finally, the study highlights the importance of place in shaping consumer views of palm oil and thus a need to better understand how positive information campaigns about the benefits of sustainable production can sit alongside localized information flows of palm oil.
期刊介绍:
Asian Geographer disseminates knowledge about geographical problems and issues focusing on Asia and the Pacific Rim. Papers dealing with other regions should have a linkage to Asia and the Pacific Rim. Original and timely articles dealing with any field of physical or human geographical inquiries and methodologies will be considered for publication. We welcome, for example, submissions on people-environment interactions, urban and regional development, transport and large infrastructure, migration, natural disasters and their management, environment and energy issues. While the focus of the journal is placed on original research articles, review papers as well as viewpoints and research notes under the category of “Asian Geography in Brief” are also considered. Review papers should critically and constructively analyse the current state of understanding on geographical and planning topics in Asia. The ‘Asian Geography in Brief’ section welcomes submissions of applied geographical and planning research about Asia. The section aims to showcase (1) the diverse geography and planning of Asia; and (2) the diverse geographical and planning research about Asia. The journal will also publish special issues on particular themes or areas. Book reviews can be included from time to time.