通过虚拟影响者与观众交流：系统文献综述

Q2 Social Sciences

Journal of Content, Community and Communication Pub Date : 2023-06-30 DOI:10.31620/jccc.06.23/04

Pushparaj P, B. Kushwaha

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引用次数: 0

摘要

在Bot和ChatGPT时代，社交和数字媒体上的虚拟影响者占据了许多名人的位置。人造人有几个追随者，他们通过与不同品牌沟通和推广他们的产品来影响他们的追随者。本研究旨在对虚拟影响者（VI）研究进行系统的文献综述，并制定未来的研究议程。研究人员的论文可从Scopus和Web of Science数据库中访问，在应用PRISMA方法后，本研究共收录了67篇论文。系统文献综述的SPAR-4方法应用于本研究，重点关注上下文、结构、理论和方法（CCTM）。大多数研究都是基于说服理论、实验研究方法、人格和动机结构以及准社会关系语境。手稿中讨论了未来的研究议程。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Communicate your audience through Virtual Influencer: A Systematic Literature Review

In the era of Bot and ChatGPT, virtual influencers on social and digital media have taken the position of many celebrities. Artificial humans are having several followers and they are influencing their following by communicating with different brands and promoting their products. The present study aims to conduct systematic literature reviews and set a future research agenda of Virtual Influencer (VI) research. The researcher's papers are accessed from both Scopus and Web of Science databases, and after applying the PRISMA approach, 67 papers were included in this study. The SPAR-4 method of systematic literature review applied in this study focusing Context, Constructs, Theory, and Method (CCTM). Most of the studies are based on persuasion theory, experimental research methods, constructs of personality and motivation, and parasocial relationship context. Future research agendas are discussed in the manuscript.

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来源期刊

Journal of Content, Community and Communication Social Sciences-Communication

CiteScore

2.90

自引率

0.00%

发文量

期刊介绍： Amity School of Communication, AUMP, Gwalior is publishing a bi-annual referred and peer-reviewed journal named “Journal of Content, Community & Communication”. The Journal of Content, Community & Communication aims at delving into inquiry into and providing a forum for discussion pertaining to contemporary communication issues within wider social, economic, cultural and technological contexts. The journal promotes analyzing contemporary communication issues in new light and research. It will aim at bringing to the surface, innovative ways of research to initiate a dialogue on an array of subject matters in the field of communication theory and practice. The journal will engage in a wide range of themes in the media studies, digital media, and communication management among others.