创业管理与教育:商业模拟应用经验

Q3 Social Sciences
Informatologia Pub Date : 2018-12-30 DOI:10.32914/I.51.3-4.5
I. Milohnić, Ivana Licul
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引用次数: 1

摘要

21世纪企业家的主要特征包括承担责任的意愿、制定战略愿景和目标的能力以及成功的强大动力。创业环境的挑战反映在更高的教育系统中,该系统的任务是让学生为不可预测和动荡的劳动力市场做好准备。商业决策对企业的生存至关重要,还有项目规划、开发和执行的创业功能,以及适应日常工作环境、积极主动和承担风险的能力。因此,跟上教学中的创新和互动趋势是未来企业家技能和能力全面发展的关键因素,尤其是在整个教学过程中。本文的目的是调查学生对在里耶卡大学旅游和酒店管理学院的本科生学习计划中应用积极教学方法所带来的好处的满意度。在“创业管理与创新”课程的教学中使用商业模拟是一种积极的学习方法,使学生能够在无风险的环境中,在管理人力资源、能力、投资、服务质量、价格和营销等战略领域,尝试商业战略。为了达到本文的目的,采用调查方法和预先设计的结构问卷对大学二年级全日制学生进行了研究。研究结果表明,学生对创新的教学方法和使用主动学习方法的好处有很高的满意度,与传统的研讨会式教学相比,受访者明显更喜欢这种方法。该研究表明,在培养企业家精神和管理技能的过程中,人们对模拟的好处有很高的满意度,但在与先前获得的知识相关的复杂性部分,人们的满意度较低。这项研究的结果有助于通过应用混合学习模式来改善现有知识,扩大主动学习的使用范围,为实现提高学生就业能力和提高竞争力的最终目标开辟机会
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Entrepreneurial management and education: Experiences in the application of business simulations
The key characteristics of entrepreneurs of the twenty-first century include the willingness to take responsibility, ability to develop strategic visions and objectives, and powerful motivation to succeed. The challenges of the entrepreneurial environment are mirrored in the higher education system that has the task of preparing students for the unpredictable and turbulent labour market. Business decisions are vital for the survival of an enterprise, together with the entrepreneurial functions of project planning, development and execution, as well as the ability to adapt to teamwork settings, be proactive and take risks. Accordingly, keeping abreast of innovative and interactive trends in teaching is a crucial element in the overall development of the skills and competencies of future entrepreneurs, in particular, and the teaching process, in general. The purpose of this paper is to investigate the satisfaction of students with regard to the benefits derived from the application of active teaching methods in an undergraduate university study programme at the Faculty of Tourism and Hospitality Management of the University of Rijeka. Using business simulations in teaching the course “Entrepreneurial Management and Innovation” is an active learning method that allows students to experiment with business strategies, in a risk-free setting, in the strategic areas of managing human resources, capacities, investments, service quality, prices and marketing. Research for the purposes of this paper was conducted among second-year, full-time students of the undergraduate university study programme, using the survey method and a pre-designed structured questionnaire. Research results point to a high level of student satisfaction with regard to the innovative approach to teaching and the benefits of active learning methods used, which the respondents distinctly prefer relative to traditional seminar-based teaching. The study indicates a high level of satisfaction with the benefits of simulations in the process of developing entrepreneurial spirit and managerial skills but also a lower level of satisfaction in the segment of complexity in connection with previously acquired knowledge. The results of this study can contribute to improving the existing knowledge and to expanding the use of active learning through the application of a hybrid learning model that opens up opportunities for achieving the ultimate goal of enhancing the employability of students and increasing their competitiveness
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来源期刊
Informatologia
Informatologia Social Sciences-Law
自引率
0.00%
发文量
15
审稿时长
16 weeks
期刊介绍: INFORMATOLOGIA is scientific journal which is dealing with general and specific problems in scientific field of Information Science. INFORMATOLOGIA publishes scientific and professional papers from information and communication sciences, which are refering to theory, technology and praxis of information and communication, education, communication science, journalism, public relations, media and visual communication, organisation and translotology and papers from related scientific fields. INFORMATOLOGIA is beeing published over thirty years and it gathers prominent experts in field of Information and Communication Science. The journal is published four times a year and it publishes scientific papers.
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