Factors influencing the adoption of sustainable agricultural practices: the case of seven horticultural farms in the United Kingdom

ABSTRACT The production of fruits and vegetables is expected to increase in the United Kingdom (UK) as a response to increasing consumers’ demand, coupled with impacts of Brexit on the imports from the European Union (EU). Retailers and consumers are more aware of the environmental impact and provenance of food and are demanding to their suppliers to implement sustainable agricultural practices. Seven horticultural farmers and farm managers across the UK were interviewed to investigate the implementation of sustainable practices, and the motivations and enablers for adoption, as well as perceptions on sustainability and climate change. Factors influencing adoption mainly were efficiency and cost reduction, regulations, and market demand, even though, environmental, and social consciousness also played a role in adoption. There was little evidence that participation in knowledge networks or the perception of climate change and impacts, and of carbon footprint assessments influenced the adoption of sustainable agricultural practices, but this finding deserves further investigation. Farmers’ awareness of the importance of soil was clear and governments should encourage farmers’ involvement in the monitoring of soil health, as a mean of engaging them in the wider discussion about the implementation of sustainable land management, including climate change adaptation and mitigation.