来源和信息相关性对健康播客受众反应的影响

IF 1.2 Q3 COMMUNICATION

Communication Reports Pub Date : 2021-05-04 DOI:10.1080/08934215.2021.1912129

C. E. Kirkpatrick, Sungkyoung Lee

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引用次数: 4

摘要

本研究探讨了在健康播客作为健康促进工具的背景下，来源类型（专家、经验丰富的人和外行）和信息相关性（高相关性与低相关性）对信息处理和说服的影响。受试者因子设计实验（N=113）中的3（来源）x 2（信息相关性）结果显示，对于由专家来源提供的播客，感知来源能力、感知来源可信度、感知信息有效性、健康行为意向和播客下载意向最大，其次是有经验的来源和非专业人士来源。具有更高信息相关性的播客导致更大的健康行为意图和播客下载意图。

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The Impact of Source and Message Relevance on Audience Responses to Health Podcasts

This study explores the impact of source type (expert, experienced, and layperson) and message relevance (high versus low relevance) on message processing and persuasion in the context of health podcasts as a health promotion tool. Findings from a 3 (source) x 2 (message relevance) within-subjects factorial design experiment (N = 113) showed perceived source competence, perceived source trustworthiness, perceived message effectiveness, health behavior intentions, and podcast download intentions were greatest for podcasts delivered by an expert source, followed by an experienced source and a layperson source. Podcasts with higher message relevance resulted in greater health behavior intentions and podcast download intentions.

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来源期刊

Communication Reports COMMUNICATION-

CiteScore

3.70

自引率

0.00%

发文量

期刊介绍： Communication Reports (CR), published biannually since 1988, is one of two scholarly journals of the Western States Communication Association (WSCA). The journal publishes original manuscripts that are short, data/text-based, and related to the broadly defined field of human communication. The mission of the journal is to showcase exemplary scholarship without censorship based on topics, methods, or analytical tools. Articles that are purely speculative or theoretical, and not data analytic, are not appropriate for this journal. Authors are expected to devote a substantial portion of the manuscript to analyzing and reporting research data.