International Broadcasting Downunder: A Content Analysis of Organizational Submissions to the Review of Australian Broadcasting Services in the Asia Pacific

ABSTRACT As we approach 100 years since the first deliberate use by a country to broadcast to audiences beyond its own borders via radio, this research describes the state of international broadcasting in the Pacific region. Using an international broadcasting framework, a content analysis of organizational submissions to the Review of Australian Broadcasting Services in the Asia Pacific, this paper reveals key themes from the submissions that illustrate the challenges and opportunities for the two regional international broadcasters, Radio New Zealand International and Radio Australia, as they strive to continue to reach audiences throughout the Pacific region.