J. Hollander, A. Sussman, P. Lowitt, Neil Angus, Minyu Situ, Aliya Magnuson
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Insights into wayfinding: urban design exploration through the use of algorithmic eye-tracking software
ABSTRACT This paper seeks to use eye-tracking emulation software to understand and forecast the human responses to signage and directional cues in Massachusetts, USA. Using eye-tracking emulation software, this study measured the unconscious visual responses people are projected to have to designs and layouts in new built environments, focusing on what makes streets most walkable. The study found differences between the way the brain takes in conventional automobile-oriented residential developments versus new urbanist layouts, with the former lacking key fixation points. The study’s discoveries explain why new urbanist layouts promote walking effortlessly and conventional automobile-oriented residential developments cannot.
期刊介绍:
The Journal of Urban Design is a scholarly international journal which advances theory, research and practice in urban design. There is a growing recognition of the need for urban design in shaping, managing and improving the quality of the urban environment. It is now considered one of the core knowledge components of planning and architectural education and practice. Thus, increasing numbers of architects, planners, surveyors, landscape architects and other professions concerned with the quality of urban development are specialising in urban design. The Journal of Urban Design provides a new forum to bring together those contributing to this re-emerging discipline and enables researchers, scholars, practitioners and students to explore its many dimensions. The Journal publishes original articles in specialised areas such as urban aesthetics and townscape; urban structure and form; sustainable development; urban history, preservation and conservation; urban regeneration; local and regional identity; design control and guidance; property development; practice and implementation.