{"title":"是时候用AND而不是OR了？商学院在广告教育中的作用","authors":"J. Villegas","doi":"10.1177/1098048219842341","DOIUrl":null,"url":null,"abstract":"This brief essay argues for an interdisciplinary approach and discusses the benefits, issues, and constraints of business education as part of the endeavor to teach the next generation of advertisers.","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"23 1","pages":"60 - 64"},"PeriodicalIF":0.0000,"publicationDate":"2019-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048219842341","citationCount":"1","resultStr":"{\"title\":\"Time to Use ANDs Instead of ORs? The Role of Business Schools in Advertising Education\",\"authors\":\"J. Villegas\",\"doi\":\"10.1177/1098048219842341\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This brief essay argues for an interdisciplinary approach and discusses the benefits, issues, and constraints of business education as part of the endeavor to teach the next generation of advertisers.\",\"PeriodicalId\":37141,\"journal\":{\"name\":\"Journal of Advertising Education\",\"volume\":\"23 1\",\"pages\":\"60 - 64\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-04-16\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1177/1098048219842341\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Advertising Education\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/1098048219842341\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Advertising Education","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/1098048219842341","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}
Time to Use ANDs Instead of ORs? The Role of Business Schools in Advertising Education
This brief essay argues for an interdisciplinary approach and discusses the benefits, issues, and constraints of business education as part of the endeavor to teach the next generation of advertisers.
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