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引用次数: 0
摘要
虽然智能手机应用市场竞争激烈，但应用忠诚度一直是开发商和供应商关注的问题。只有五分之一的智能手机应用程序下载量超过1000次;每四个下载的应用程序中，至少有一个从未使用过(Hoehle et al. 2015)。如果用户忠诚度无法维持，WhatsApp等全球流行应用的成功就会受到影响。随着竞争对手(例如Line, b微信和Snap Chat)试图模仿WhatsApp的说服性设计，调查影响跨文化用户对软件应用忠诚度的因素对设计师来说是一个至关重要的问题。这些因素可以减少成本、工作量和抽象
Persuasive System Design Principles that Impact the Usability of Smartphone Applications
While the market for Smartphone applications (apps) is competitive, app loyalty is a constant concern for developers and vendors. Only one in five smartphone apps are downloaded more than 1,000 times; and for every four downloaded applications, at least one has never been used (Hoehle et al. 2015). The success of globally popular apps, such as WhatsApp, will be undermined if user loyalty cannot be sustained. With competitors (e.g. Line, WeChat, and Snap Chat) attempting to imitate the persuasive design of WhatsApp, investigating the factors that influence user loyalty to software applications across cultures is a paramount issue for designers. Such factors can reduce the cost, effort, and Abstract
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