Business management education in the African context of (post-)Covid-19: Applying a proximity framework

ABSTRACT What happens when Covid-19 meets Africa? To find answers, this article examines tertiary management education delivered by the continent’s business schools in the context of Africa’s susceptibilities to the pandemic. The concept of proximity is applied as an axiomatic analytic complement to Covid’s transmission pathways impacting on the psychosocial foundation of human relations, people’s spatial distribution and their time perspectives. Taking management literature into account, proximity is applied to Africa’s business schools in terms of their immediate and long-term responses to the pandemic, suggesting practical post-Covid reforms considered from a humanistic management approach to management education and scholarship. A theme throughout this article is that Covid-19’s exposure of contextual vulnerabilities presents an opportunity and imperative for business schools’ re-missioning and renewal to enhance relevance, quality and building post-Covid resilience. The article provides a framework for the study of other Covid-sensitive sectors or organizations and theory development and testing using different proximity conceptualizations, frames and combinations thereof. Limitations of the study are discussed.