Public Service Model on Bureaucracy Reform in Lampung Utara

This study aims to identify the implementation of bureaucratic reform, as well as to offer several solutions for improving licensing administration services. This research uses a qualitative approach with the type of instrumental case study research. The research location was carried out at the North Lampung Regency Licensing Service. Data collection techniques used, namely: in-depth interviews, document studies and observation. The results showed that the implementation of bureaucratic reform in licensing administration services, from the institutional aspect that the licensing service for North Lampung Regency was in the form of One Stop Service; aspects of Human Resources that the qualifications of existing employees are not in accordance with the needs of the organization, the discipline and responsibility of employees is still relatively low. Regional governance reform begins with the form of regional autonomy. Regional autonomy represents the authority to regulate government businesses that have local character in accordance with initiatives that are in accordance with the aspirations of the community. Regional governance reform aims to maximize service functions that have a more public locality character. Reform of the implementation of regional governance can be carried out by relating to the conception of a new public service that is oriented towards community services that are responsive to various public values ​​and interests and are also non-discriminatory.