墨西哥社会企业客户对商业模式创新的认知

Q3 Business, Management and Accounting

Journal of Technology Management and Innovation Pub Date : 2021-09-07 DOI:10.4067/s0718-27242021000200011

J. Cavazos‐Arroyo, Rogelio Puente‐Díaz

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引用次数: 1

摘要

社会企业需要确定一种创新和差异化的商业模式，以更有效地满足客户的需求并长期生存。然而，关于客户对这一创新的看法的研究却很少。因此，本研究的目的是探讨社会责任消费对服务业社会企业客户感知的商业模式创新的影响及其对满意度和忠诚度的影响。对墨西哥服务业社会企业的400名客户进行了定量横断面研究。结果表明，社会责任消费对感知商业模式创新有积极影响。感知商业模式创新对客户满意度有直接、积极的影响，对忠诚度有间接的积极影响。讨论了结果的含义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Customers’ Perception of Business Model Innovation in Social Enterprises in Mexico

Social enterprises need to identify an innovative and differentiated business model to more efficiently meet the needs of their clients and survive in the long term. However, research on customer perception of this innovation is scant. Therefore, the objective of this research was to explore the effect of socially responsible consumption on the business model innovation perceived by clients of social enterprises in the service sector and its effect on satisfaction and loyalty. A quantitative cross-sectional study was conducted with 400 customers of social enterprises in the services sector in Mexico. Results showed that socially responsible consumption had a positive influence of perceived business model innovation. Perceived business model innovation had a direct, positive influence on customer satisfaction and an indirect positive influence on loyalty. The implications of the results were discussed.

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来源期刊

Journal of Technology Management and Innovation Business, Management and Accounting-Management of Technology and Innovation

CiteScore

2.00

自引率

0.00%

发文量

审稿时长

12 weeks

期刊介绍： JOTMI is a quarterly indexed electronic journal, refereed and edited by Business and Economy Faculty at Alberto Hurtado University. Its mission is to publish original and novel literature in the fields of technology management and innovation; putting emphasis in topics relevant in a global fashion, remarking in Latin-Ibero-America and the Caribbean. The objective of the journal is to analyze the impact that global technological change has on society and to disseminate the best management practices of companies and organizations.