在线个性化定价是GDPR第22条禁止的自动决策:持怀疑态度的观点

IF 1.8 Q1 LAW

Information & Communications Technology Law Pub Date : 2021-05-04 DOI:10.1080/13600834.2020.1860460

Benjamin Wong

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引用次数: 0

摘要

GDPR第22条对某些形式的自动决策施加了初步禁止。有人建议，GDPR第22条可能会禁止在线个性化定价，因为在线个性化定价涉及基于客户个人数据的自动定价决策。然而，本文将认为，不应依赖GDPR第22条来限制在线个性化定价。有两个主要原因支持这一观点。首先，GDPR第22条实际上并未对在线个性化定价构成重大障碍。其次，有充分的理由表明，不应采取禁止在线个性化定价的立场，而应采用以透明度为中心的方法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Online personalised pricing as prohibited automated decision-making under Article 22 GDPR: a sceptical view

ABSTRACT Article 22 GDPR imposes a prima facie prohibition on certain forms of automated decision-making. It has been suggested that Article 22 GDPR may prohibit online personalised pricing, as online personalised pricing involves the making of automatic pricing decisions based on customers’ personal data. However, this paper will argue that Article 22 GDPR should not be relied upon to constrain online personalised pricing. Two main reasons are given in support of this argument. First, Article 22 GDPR does not in fact pose a significant obstacle to online personalised pricing. Second, there are good reasons why a prohibitory stance against online personalised pricing should not be adopted, and a transparency-centric approach should be preferred instead.

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来源期刊

Information & Communications Technology Law LAW-

CiteScore

3.10

自引率

0.00%

发文量

期刊介绍： The last decade has seen the introduction of computers and information technology at many levels of human transaction. Information technology (IT) is now used for data collation, in daily commercial transactions like transfer of funds, conclusion of contract, and complex diagnostic purposes in fields such as law, medicine and transport. The use of IT has expanded rapidly with the introduction of multimedia and the Internet. Any new technology inevitably raises a number of questions ranging from the legal to the ethical and the social. Information & Communications Technology Law covers topics such as: the implications of IT for legal processes and legal decision-making and related ethical and social issues.