阿拉伯游客的沟通策略和信息选择策略

Q3 Decision Sciences

International Journal of Customer Relationship Marketing and Management Pub Date : 2020-10-01 DOI:10.4018/IJCRMM.2020100103

Bilal Ahmad Ali Al-khateeb, Mohammad Abdel-Hammed Ali Al-Hussein

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引用次数: 0

摘要

本研究的主要目的是考察情境特征对马来西亚阿拉伯游客沟通策略和信息选择策略之间关系的中介作用。该研究采用了横断面设计和定量调查方法。总体而言，研究发现，情境特征显著中介了信息来源对阿拉伯游客信息选择策略的影响，但不影响信息来源与信息选择之间的关系。因此，本研究得出结论，情境特征只能解释信息渠道对信息选择策略的影响，而不能解释信息来源对信息选择战略的影响。

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Communication Strategies and Information Choice Strategy of the Arab Tourists

The main purpose of this study is to examine the mediating role of situational characteristics on the relationship between communication strategies and information choice strategy of the Arab tourists in Malaysia. The study adopted a cross-sectional design with a quantitative survey approach. Overall, the study finds that situational characteristics significantly mediate the influence of information source on the information choice strategy of the Arab tourists but not on the relationship between information source and information choice. The study therefore concludes among others that situational characteristic can only explain the influence of information channels on the information choice strategy but not on the influence of information source on the information choice strategy.

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来源期刊

International Journal of Customer Relationship Marketing and Management Business, Management and Accounting-Marketing

CiteScore

1.90

自引率

0.00%

发文量