掌握信息技术并加强编辑与营销之间的合作:新冠肺炎大流行期间当地媒体生存策略

Anas Syahirul Alim, A. Rahmanto, S. Hastjarjo
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引用次数: 0

摘要

从2019年到2022年,随着新冠肺炎病毒的出现,出现了一场全球大流行。疫情影响了生活的方方面面,包括新闻/媒体界。在疫情期间,媒体工作人员一直面临严峻挑战。记者被要求在实地工作,以制作高质量的内容。业务部门被要求继续为公司创造收入,以制作高质量的新闻作品。另一方面,他们必须保护自己免受瘟疫的感染,同时冒着所有的挑战和风险履行职责。自新冠肺炎疫情到来以来,当地媒体收入持续下降。报纸销量下降,广告销量下滑,活动无法进行。而运营成本不仅没有降低,反而增加了。当地媒体也不得不为自己的生存策略而挣扎。掌握信息技术以加强编辑部和市场部之间的合作是成功的关键
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Mastery of information technology and strengthening collaboration between editors and marketing: Local media strategies for surviving during Covid-19 pandemic
There was a global pandemic with the emergence of the Covid-19 virus from 2019 until  2022. The pandemic affected all aspects of life, including the press/media world. Media crews had been facing tough challenges during the midst of a pandemic situation. Journalists were required to do work in the field to produce quality content. The business division was required to continue to generate revenue for the company in order to produce quality journalistic works. On the other hand, they had to protect themselves from contracting the plague while carrying out their duties with all the challenges and risks. Since the arrival of the Covid-19 pandemic, local media revenue has continued to fall. Newspaper sales dwindled, advertising sales slumped, events could not run. While operational costs were not reduced but instead increased. Local media also had to struggle with their own strategies to survive. Mastery of information technology to strengthen collaboration between the editorial department and the marketing department was the key to succeed
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