Management of creative technologies in the socio­cultural field

The purpose of the article is to study the theoretical and practical principles of regulating creative practices and defining the conditions for implementation of culture creativity technologies in the socio-cultural field. The methodology. In this study we have applied the scientific analysis and synthesis method in order to define the culture creativity process efficiency conditions through implementation of creative practices, which may include: development of sociocultural process subjects’ ability to be creative, establishing a community-team of like-minded individuals to produce and implement creative ideas, purposeful technologization of creative activities, making up the space to realize newest creative practices and improve traditional ones. By comparing the scientific facts and the method of purposeful goal-setting it was found out that every condition provides for completing a number of tasks, namely use of interactive technologies to stimulate creative thinking of professionals and participants of socio-cultural activities; realization of functioning principles of the creative center, which generates and selects ideas for implementation of a cultural product; carrying out original space functioning for continuous communication and supporting creative atmosphere. The results. In a broad sense, culture management should ensure the dynamics of culture creativity process, in a narrow one — the efficiency of creative technology in the sociocultural field. It ensures technologization of creative practices, creates organizational and management conditions for productive interaction, which must be taken into account while realizing the creative process of culture creation. That is to say, culture management is viewed particularly as managing creativity and innovation in socio-cultural field. The scientific novelty. Culture management ensures culture creation dynamics by implementing effective mechanisms of promoting innovative practices in the socio-cultural field. Taking into account individual (creative personality), group (creative team), environmental (creative space) and activity (creative activities and interaction) aspects we determined the systematic nature of management and its viability. The practical significance. According to the results of the study, the complexity of culture creation determines the choice of non-traditional approaches for stimulation of creative thinking, group decision making and constructing culture centers. Conditions must be provided to realize creative practices as a technology and project that provides for clear planning, search and distribution of necessary resources, monitoring realization and final evaluation of efficiency.