信息量和信息呈现能减少选择过载吗？网上酒店预订的实证研究

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2022-01-02 DOI:10.1080/10548408.2022.2044970

R. Guo, H. Li

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引用次数: 13

摘要

摘要在网上预订酒店的过程中，旅行者会接触到大量的酒店选择，这可能会让他们感到不知所措。基于在线酒店预订场景，进行了两个2×2析因设计实验（研究一：2个选择大小×2个信息量；研究二：2个选项大小×2种信息呈现），每个实验的样本为242名参与者，以测试选择大小对感知超负荷的影响。结果发现了选择过载效应及其内在机制，以及信息量和信息呈现的调节效应。

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Can the amount of information and information presentation reduce choice overload? An empirical study of online hotel booking

ABSTRACT During online hotel booking, travelers are exposed to numerous hotel options, possibly making them feel overwhelmed with choices. Based on an online hotel booking scenario, two 2 × 2 factorial design experiments (Study one: 2 choice sizes × 2 amount of information; Study two: 2 choice sizes × 2 presentation of information), each with a sample of 242 participants, have been conducted to test the effect of choice size on perceived overload. The results find the choice overload effects and the associated internal mechanism, as well as the moderating effects of amount of information and presentation of information.

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.