良好的生态标签意识、绿色感知质量和购买意愿

D. Novita, N. Husna
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引用次数: 1

摘要

近年来,全球市场开始关注绿色产品的绿色市场。本文旨在分析生态标签意识和绿色感知质量对购买意愿的影响。本研究采用随机抽样的概率抽样技术方法,以性别(女性受访者)为基础,代表班达尔楠榜所有使用绿色化妆品的受访者。它是使用Likert量表由三个变量设计的。它使用SmartPLS 3.0来分析数据。本研究发现,生态标签意识对购买意愿有积极但不显著的直接影响,而绿色感知质量对购买意愿则有积极且显著的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Peran ecolabel awareness dan green perceived quality pada purchase intention
Global market recently tend to be concerning about green market with green product. The purpose of this paper is to analyze the impact of ecolabel awareness and green perceived quality on purchase intention. This research used probability sampling technique method with random sampling procedure but based on gender (female respondent), to represent all respondent that used green cosmetic product in Bandar Lampung. It was designed from three variabels using a Likert scale. It used SmartPLS 3.0 to analyze data. The finding of this study reveals that ecolabel awareness has positive but no significant direct effect on purchase intention, whereas green perceived quality has a positive and significant effect on purchase intention.
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