创新意愿不足和CEO出身对新兴经济体企业国际扩张的影响:来自中国的证据

IF 4.8 3区管理学 Q1 BUSINESS

International Marketing Review Pub Date : 2022-06-23 DOI:10.1108/imr-12-2021-0365

Xijin Zhong, Weihong Chen, Ge Ren

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引用次数: 1

摘要

目的创新愿望不足（如创新绩效低于愿望）是否以及何时会影响新兴经济体企业的国际扩张，仍然是一个重要的理论和实践问题。设计/方法论/方法基于绩效反馈理论，本研究探讨了创新愿望不足对EEF国际扩张的影响以及CEO出身的调节作用。研究发现，创新意愿不足对EEF的国际扩张有积极影响。这项研究还发现，与CEO是非创始人时相比，CEO是创始人时，EEF不太可能实施国际扩张以应对创新愿望不足，与CEO是内部CEO相比，CEO是外部CEO时，EEF更有可能实施国际扩张以应对创新愿望短缺。原创/价值本研究提出，创新愿望短缺与CEO出身之间的互动可以成为EEF国际扩张的有用预测因素。

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The impact of innovation aspiration shortfall and CEO origin on emerging economy firms' international expansion: evidence from China

PurposeWhether and when the innovation aspiration shortfall (e.g. innovation performance lower than aspirations) will affect emerging economy firms (EEFs)' international expansion remains an important unanswered theoretical and practical question.Design/methodology/approachBased on performance feedback theory, this study explores the impact of innovation aspiration shortfall on EEFs' international expansion and the moderating role of CEO origin.FindingsThis study finds that innovation aspiration shortfall has a positive impact on EEFs' international expansion. This study also uncovers that EEFs are less likely to implement international expansion in response to innovation aspiration shortfall when the CEO is a founder than when the CEO is a non-founder, and EEFs are more likely to implement international expansion in response to innovation aspiration shortfall when the CEO is an outsider-CEO than when the CEO is an insider-CEO.Originality/valueThis study proposes that the interaction between innovation aspiration shortfall and CEO origin can be a useful predictor of EEFs' international expansion.

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来源期刊

International Marketing Review BUSINESS-

CiteScore

8.70

自引率

12.00%

发文量

期刊介绍： International Marketing Review (IMR) is a journal that has, as its core remit, the goal of publishing research that pushes back the boundaries of international marketing knowledge. IMR does this by publishing novel research ideas, and by publishing papers that add substance to, question the basic assumptions of, reframe, or otherwise shape what we think we know within in the international marketing field. IMR is pluralistic, publishing papers that are conceptual, quantitative-empirical, or qualitative-empirical. At IMR, we aim to be a journal that recognizes great papers and great research ideas, and works hard with authors to nurture those ideas through to publication. We aim to be a journal that is proactive in developing the research agenda in international marketing, by identifying critical research issues, and promoting research within those areas. Finally, IMR is a journal that is comfortable exploring, and that fosters the exploration of, the interfaces and overlaps between international marketing and other business disciplines. Where no interfaces or overlaps exist, IMR will be a journal that is ready to create them. IMR’s definition of international marketing is purposefully broad and includes, although is not restricted to: -International market entry decisions and relationships; -Export marketing and supply chain issues; -International retailing; -International channel management; -Consumer ethnocentrism, country and product image and origin effects; -Cultural considerations in international marketing; -International marketing strategy; -Aspects of international marketing management such as international branding, advertising and new product development.