ChatGPT是实现服务个性化和价值共创的正确技术吗？来自旅游业的证据

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2023-06-13 DOI:10.1080/10548408.2023.2255884

Mahmut Demir, Sirvan Sen Demir

{"title":"ChatGPT是实现服务个性化和价值共创的正确技术吗？来自旅游业的证据","authors":"Mahmut Demir, Sirvan Sen Demir","doi":"10.1080/10548408.2023.2255884","DOIUrl":null,"url":null,"abstract":"ABSTRACT This paper aims to outline the influences of ChatGPT on service individualization and service value co-creation in the travel industry. Data were collected from managers and experts of travel agencies in Turkey. Hypotheses were tested via the independent sample t-tests, enter regression analysis, and the bootstrapping approach. It is found that ChatGPT empowered service individualization and internalizing information, which in turn positively impacts service value co-creation. The study also finds that ChatGPT has a significant moderating impact on the relationship between internalizing information and service individualization as well as on the relationship between service individualization and service value co-creation.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"40 1","pages":"383 - 398"},"PeriodicalIF":8.2000,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Is ChatGPT the right technology for service individualization and value co-creation? evidence from the travel industry\",\"authors\":\"Mahmut Demir, Sirvan Sen Demir\",\"doi\":\"10.1080/10548408.2023.2255884\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT This paper aims to outline the influences of ChatGPT on service individualization and service value co-creation in the travel industry. Data were collected from managers and experts of travel agencies in Turkey. Hypotheses were tested via the independent sample t-tests, enter regression analysis, and the bootstrapping approach. It is found that ChatGPT empowered service individualization and internalizing information, which in turn positively impacts service value co-creation. The study also finds that ChatGPT has a significant moderating impact on the relationship between internalizing information and service individualization as well as on the relationship between service individualization and service value co-creation.\",\"PeriodicalId\":48309,\"journal\":{\"name\":\"Journal of Travel & Tourism Marketing\",\"volume\":\"40 1\",\"pages\":\"383 - 398\"},\"PeriodicalIF\":8.2000,\"publicationDate\":\"2023-06-13\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Travel & Tourism Marketing\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/10548408.2023.2255884\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Travel & Tourism Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10548408.2023.2255884","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}

引用次数: 1

摘要

本文旨在概述ChatGPT对旅游业服务个性化和服务价值共创的影响。数据是从土耳其旅行社的管理人员和专家那里收集的。假设通过独立样本t检验、输入回归分析和自举方法进行检验。研究发现，ChatGPT促进了服务个性化和信息内化，进而对服务价值共创产生了积极影响。研究还发现，ChatGPT对信息内化与服务个性化之间的关系以及服务个性化与服务价值共创之间的关系具有显著的调节作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Is ChatGPT the right technology for service individualization and value co-creation? evidence from the travel industry

ABSTRACT This paper aims to outline the influences of ChatGPT on service individualization and service value co-creation in the travel industry. Data were collected from managers and experts of travel agencies in Turkey. Hypotheses were tested via the independent sample t-tests, enter regression analysis, and the bootstrapping approach. It is found that ChatGPT empowered service individualization and internalizing information, which in turn positively impacts service value co-creation. The study also finds that ChatGPT has a significant moderating impact on the relationship between internalizing information and service individualization as well as on the relationship between service individualization and service value co-creation.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.