信任、安全和隐私对个人使用互联网进行在线购物和社交媒体的影响：一项多文化研究

IF 0.7 4区管理学 Q3 COMMUNICATION

International Journal of Mobile Communications Pub Date : 2019-05-23 DOI:10.1504/IJMC.2019.10015114

Khaled A. Alshare, Murad A. Moqbel, Mohammad A. Algarni

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引用次数: 2

摘要

本文通过期望价理论的视角考察了信任、隐私和安全对使用互联网进行在线购物和社交媒体的决定的影响。它还调查了霍夫斯泰德的文化维度对假设关系的调节作用。对美国和卡塔尔用户的302项调查进行的比较分析显示，对互联网技术的信任和对供应商的信任是决定使用互联网进行在线购物和社交媒体的最有力的两个因素。结果表明，文化维度调节了假设的关系。令人惊讶的是，与美国受访者相比，卡塔尔受访者在决定使用互联网进行在线购物或社交媒体时，更受隐私问题的影响。报告了对研究人员和从业者的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The impact of trust, security, and privacy on individuals use of the internet for online shopping and social media: a multi-cultural study

This paper examines through the lens of expectancy-valence theory the impact of trust, privacy, and security on the decision to use the internet for online shopping and social media. It also investigates the moderating impact of Hofstede's cultural dimensions on the hypothesised relationships. The comparative analysis of 302 surveys from users in the USA and Qatar revealed that trust in internet technology and trust in vendors are the strongest two factors in making decisions to use the internet for online shopping and social media. The results indicated that the cultural dimensions moderated the hypothesised relationships. Surprisingly, Qataris respondents, compared to US respondents, were more influenced by privacy concerns when making decisions to use the internet for online shopping or social media. Implications for researchers and practitioners are reported.

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来源期刊

International Journal of Mobile Communications COMMUNICATION-

自引率

12.50%

发文量

期刊介绍： The world of mobile communications is not a trend, but a phenomenon. IJMC, a fully refereed journal, publishes articles that present current practice and theory of mobile communications, mobile technology, and mobile commerce applications. Topics covered include Integrated mobile marketing communications Wireless advertising/CRM Telematics, pervasive computing Incoming/outgoing wireless links Location management Diffusion, security, efficacy, interaction/integration Metric mobile business enterprises PDAs in services delivery M-/u-business models, m-/u-commerce Digital office, groupware, roomware Mobile ad hoc networking, wireless information assurance Nomadic/portable communications Cross-cultural mobile communications Teaching mobile communication applications Mobile/handheld devices in the classroom, tele-learning.