影响绵羊养殖业营销渠道选择的因素:以土耳其为例

IF 1.2 4区经济学 Q3 AGRICULTURAL ECONOMICS & POLICY

New Medit Pub Date : 2021-10-01 DOI:10.30682/nm2104f

F. Kaygisiz, F. Akdağ

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引用次数: 0

摘要

本研究旨在确定牧羊户在畜牧销售中对营销渠道的选择及影响其选择的因素。研究数据是在2019年对三星道53家企业进行简单随机抽样调查的基础上得出的。在本研究中，采用描述性统计来确定牧羊户的一些特征，并根据营销渠道的选择，采用卡方检验来比较牧羊户的特征。根据研究结果，确定了四种有效的营销渠道。这些是最终消费者、经纪人、零售商和混合渠道。此外，确定企业除牲畜外销售其他产品(牛奶、奶酪、羊毛)、是绵羊山羊养殖户协会会员、营销渠道选择原因等变量对营销渠道选择有影响(P<0.05)。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The factors affecting the marketing channel selection in sheep farming: A Turkish case study

This study was conducted to determine sheep farmers' selection of marketing channels in livestock sales and the factors affecting their choices. The research data were generated from the survey data of 53 enterprises selected via simple random sampling method in Samsun province in 2019. In this research, descriptive statistics were used to determine some characteristics of the sheep farmers, and the chi-square test was employed to compare the farmers' characteristics according to the selection of the marketing channels. According to the results of the study, four marketing channels were identified to be efficient in livestock marketing. These were final consumers, brokers, retailers, and mixed channels. Besides, it was determined that the variables of selling additional products (milk, cheese, fleece) in the enterprise other than livestock, being a member of the Sheep and Goat Breeders Association, and the reason of choosing marketing channels had an impact (P<0.05) on the selection of marketing channels.

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来源期刊

New Medit AGRICULTURE, MULTIDISCIPLINARY-

CiteScore

2.00

自引率

30.00%

发文量

审稿时长

>12 weeks

期刊介绍： New Medit is an applied economics journal, with a multidisciplinary approach, aimed at providing insights into the economic and the social transformations of agro-food sector, rural societies as well as local development and bioeconomy in the Mediterranean Basin. Manuscripts submitted to NEW MEDIT generally should deal with wide-ranging topics that can be extended to other countries where organisational, production and market conditions and the related development policies may emerge at the corporate or regional level.