利用企业家精神的推挽理论研究黑葡萄酒企业家的动机和挑战

IF 2.3 Q1 AGRONOMY
Monique L. Bell, Liz Thach, Fiona Fang
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引用次数: 1

摘要

目的创业文献中经常探讨被“推动”或“拉动”创业的两个主要创业动机。在全球葡萄酒行业,成千上万的小型创业葡萄酒企业蓬勃发展,但很少有黑人企业家创办。该研究缺少的是对这些企业家的动机的探索,以及该行业可以做些什么来鼓励更多少数族裔企业家进入。本研究的目的是应用推拉理论,更好地理解促使黑人企业家在葡萄酒行业创业并取得成功的动机和挑战。设计/方法论/方法这项探索性研究采用了一种定性方法,通过Zoom对美国黑人酿酒师、零售商和其他葡萄酒企业主进行了42次深入采访。使用Otter软件和2120页富文本的主题编码过程对数据进行了分析。调查结果包括12个激励主题和12个黑酒企业家的挑战,更强调“推动”和“拉动”的激励因素。这些企业家中的许多人被“推动”参与该行业,为黑葡萄酒消费者创造一个更具包容性的空间,并为该行业的其他黑人专业人士和少数族裔创造机会。管理含义包括更具包容性的营销和工作场所文化的解决方案。独创性/价值这项研究为推动-拉动理论做出了贡献,为黑葡萄酒企业家的动机提供了独特的视角,也是据作者所知,第一项关注这一问题的研究。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Examining motivations and challenges of black wine entrepreneurs using the push–pull theory of entrepreneurship
Purpose The two major entrepreneurial motivations of being “pushed” or “pulled” to start a business have been frequently explored in the entrepreneurship literature. In the global wine industry, thousands of small entrepreneurial wine businesses are flourishing, but few have been started by Black entrepreneurs. What is missing from the research is an exploration of the motivations of these entrepreneurs and what the industry can do to encourage the entrance of more minority entrepreneurs. The purpose of this study is to apply push–pull theory to better understand the motivations and challenges of what prompts Black entrepreneurs to start and succeed in the wine industry. Design/methodology/approach This exploratory study uses a qualitative methodology of 42 in-depth interviews with US Black winemakers, retailers, and other wine business owners conducted over Zoom. The data were analyzed using Otter software and a thematic coding process for 2,120 pages of rich text. Findings Findings included 12 motivation themes and 12 challenges for Black wine entrepreneurs, with more emphasis on “push” versus “pull” motivation factors. Many of these entrepreneurs were “pushed” to participate in the industry to create a more inclusive space for Black wine consumers and to create opportunities for other Black professionals and minorities in the industry. Managerial implications include solutions for more inclusive marketing and workplace culture. Originality/value This study contributes to push–pull theory by offering a unique perspective on the motivations of Black wine entrepreneurs, as well as being the first study, to the best of the authors’ knowledge, to focus on this issue.
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来源期刊
CiteScore
4.90
自引率
11.10%
发文量
23
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