未经雕琢的钻石:不真实与宝石电视

IF 3.4 4区管理学 Q2 BUSINESS

Marketing Theory Pub Date : 2022-11-01 DOI:10.1177/14705931221137375

B. Canavan

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引用次数: 0

摘要

本文运用存在主义现象学的方法，探讨了宝石电视购物频道背景下的不真实性。无论从客观、主观还是表演角度来看，Gems TV都未能令人信服地展现真实感。这是一种电视形式，具有清晰的商业性、晦涩的宝石和不透明的验证。疯狂的屏幕表演不仅有趣，而且节目的粗制滥造和不可预测性提供了后台一瞥，矛盾地激发了对真实性的幻想。在观看的过程中产生了个人和人际关系的时刻。因此，对真实-不真实辩证法被忽视的一面的研究表明，后者可能是一种与前者一样复杂、矛盾和令人回味的含义。

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A diamond in the rough: Inauthenticity and Gems TV

This paper explores inauthenticity in the context of the Gems TV shopping channel using existential phenomenology. Objectively, subjectively and performatively Gems TV fails to convincingly stage a sense of authenticity. This is a televisual format featuring clearcut commercialism, obscure gemstones and opaque verification. Insincere screen performances are not only entertaining, but shoddiness and unpredictability of programming provides backstage glimpses that paradoxically stimulate fantasies of authenticity. Moments of intrapersonal and interpersonal connection arise around viewing. Accordingly, research into the neglected side of the authenticity-inauthenticity dialectic demonstrates that the latter may be a miasma of meanings as complex, contradictory and evocative as the former.

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来源期刊

Marketing Theory BUSINESS-

CiteScore

5.90

自引率

0.00%

发文量

期刊介绍： Marketing Theory provides a fully peer reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory. A growing number of researchers and management practitioners who believe that conventional marketing theory is often ill suited to the challenges of the modern business environment. The aim of Marketing Theory is to create a high quality, specialist outlet for management and social scientists who are committed to developing and reformulating marketing as an academic discipline by critically analysing existing theory. The journal promotes an ethos that is explicitly theory driven; international in scope and vision; open, reflexive, imaginative and critical; and interdisciplinary.