愤怒诉求对系统加工和意向的影响:效能的调节作用

IF 1.2 Q3 COMMUNICATION

Communication Reports Pub Date : 2020-01-02 DOI:10.1080/08934215.2019.1682175

M. Turner, A. Richards, E. Bessarabova, Y. Magid

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引用次数: 16

摘要

愤怒激进主义模型提出，效能调节愤怒对信息处理和说服的影响。本研究在学生抗议的背景下，使用2（功效）×2（愤怒）×2）（论点质量）实验（N=267）测试了该模型的预测。我们发现，当愤怒情绪高涨时，人们在高功效水平上更积极地处理高质量的论点，而在低功效水平上则不那么积极。一个适度调节的中介模型表明，这些认知对实验互动对抗议意图的影响起到了中介作用。

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The Effects of Anger Appeals on Systematic Processing and Intentions: The Moderating Role of Efficacy

The anger activism model proposes that efficacy moderates the effect of anger on message processing and persuasion. This study tested the model’s predictions using a 2 (efficacy) × 2 (anger) × 2 (argument quality) experiment (N = 267) in the context of student protests. We found that when anger was high, people processed higher quality arguments more positively at levels of high efficacy but less positively at levels of low efficacy. A moderated moderated mediation model showed that these cognitions mediated the effect of the experimental interaction on intentions to protest.

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来源期刊

Communication Reports COMMUNICATION-

CiteScore

3.70

自引率

0.00%

发文量

期刊介绍： Communication Reports (CR), published biannually since 1988, is one of two scholarly journals of the Western States Communication Association (WSCA). The journal publishes original manuscripts that are short, data/text-based, and related to the broadly defined field of human communication. The mission of the journal is to showcase exemplary scholarship without censorship based on topics, methods, or analytical tools. Articles that are purely speculative or theoretical, and not data analytic, are not appropriate for this journal. Authors are expected to devote a substantial portion of the manuscript to analyzing and reporting research data.