{"title":"广告音乐情感特征与品牌个性的一致性对品牌体验的影响","authors":"Jianrong Hou, Xiaofeng Zhao, Jia-Hao Zheng","doi":"10.1080/23270012.2019.1613684","DOIUrl":null,"url":null,"abstract":"Music in advertising plays a crucial role in making the audience feel beyond the multi-level visual experience. The intrinsic link between brand publicity and advertising music has long been a puzz...","PeriodicalId":46290,"journal":{"name":"Journal of Management Analytics","volume":null,"pages":null},"PeriodicalIF":3.6000,"publicationDate":"2019-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/23270012.2019.1613684","citationCount":"3","resultStr":"{\"title\":\"The impact of consistency between the emotional feature of advertising music and brand personality on brand experience\",\"authors\":\"Jianrong Hou, Xiaofeng Zhao, Jia-Hao Zheng\",\"doi\":\"10.1080/23270012.2019.1613684\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Music in advertising plays a crucial role in making the audience feel beyond the multi-level visual experience. The intrinsic link between brand publicity and advertising music has long been a puzz...\",\"PeriodicalId\":46290,\"journal\":{\"name\":\"Journal of Management Analytics\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.6000,\"publicationDate\":\"2019-05-12\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/23270012.2019.1613684\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Management Analytics\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/23270012.2019.1613684\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Management Analytics","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/23270012.2019.1613684","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Music in advertising plays a crucial role in making the audience feel beyond the multi-level visual experience. The intrinsic link between brand publicity and advertising music has long been a puzz...
期刊介绍:
The Journal of Management Analytics (JMA) is dedicated to advancing the theory and application of data analytics in traditional business fields. It focuses on the intersection of data analytics with key disciplines such as accounting, finance, management, marketing, production/operations management, and supply chain management. JMA is particularly interested in research that explores the interface between data analytics and these business areas. The journal welcomes studies employing a range of research methods, including empirical research, big data analytics, data science, operations research, management science, decision science, and simulation modeling.