服务的多元性：中国的国际化

Q3 Business, Management and Accounting

Latin American Business Review Pub Date : 2020-01-02 DOI:10.1080/10978526.2019.1698300

J. S. López-Morales, K. Nava-Aguirre, Antonio Huerta-Estévez

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引用次数: 0

摘要

摘要本文的主要目的是分析墨西哥娱乐服务公司Cinépolis的国际化进程。为了实现这一目标，在二次数据的基础上进行了定性研究案例研究。本研究的主要发现是，Cinépolis的国际化是基于一种商业模式的实施，其主要目标是以一种适应的方式将运营模式转移到海外，在其服务中融入技术和创造力。此外，该公司在文化相关和地理位置相近的市场中遵循了一个循序渐进的国际化过程。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Service Multilatinas: The Internationalization of Cinépolis

Abstract The main objective of this work is to analyze the internationalization process of Cinépolis, a Mexican entertainment service multilatina. To achieve this aim, a qualitative research case study was carried out based in secondary data. The main finding of this study is that the internationalization of Cinépolis is based on the implementation of a business model whose main objective is to transfer the operating paradigm overseas in an adapted manner that involves technology and creativity in its services. Additionally the company followed a process of gradual and sequential internationalization in culturally related and geographically close markets.

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来源期刊

Latin American Business Review Business, Management and Accounting-Business and International Management

CiteScore

2.40

自引率

0.00%

发文量

期刊介绍： Latin American Business Review is a quarterly, refereed journal which facilitates the exchange of information and new ideas between academics, business practitioners, public policymakers, and those in the international development community. Special features of the journal will keep you current on various teaching, research, and information sources. These activities all focus on the business and economic environment of the diverse and dynamic countries of the Americas.