流感疫苗:台湾如何用可爱的幽默来抵御流感

Q2 Social Sciences
Jacob F. Tischer
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引用次数: 0

摘要

文章概述了台湾政府在新冠肺炎初期通过社交媒体进行官方传播时使用可爱和幽默信息的策略。受中国在社交媒体上施加影响力的影响,政府设计了有趣的表情包来“接种”公众抵制虚假信息和谣言。虽然这些图片包含了重要的信息,但让它们成为表情包的吸引力、令人难忘和可传播的是它们自嘲的幽默和可爱的美学。采用复制的模因逻辑,传播策略设计了这种良性的、非攻击性的幽默,作为一种广泛的、整体的方法的一部分,以技术辅助的、基于共识的决策来改善台湾的民主。这一战略产生了更广泛的社会影响。通过对作为一种文化产物的模因的分析,这篇文章追溯了政府资助的可爱美学是如何通过分享、模仿和重新利用在社会中产生共鸣的。例如,“数码部长”邓丽薇和卫生福利部长陈世中等政府代表,通过粉丝艺术成为模因偶像。在这个越来越以自我为参照的社会亲密关系领域,普通公民和政府不仅共同创造了对错误信息的免疫力,而且还共同创造了一个具有台湾民族比例的情感社区。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Panmemic inoculation: How Taiwan is nerfing the pandemic with cute humour
The article outlines the Taiwanese government’s strategy of using cute and humorous messages in its official communication via social media during the initial phase of COVID-19. Subjected to Chinese influence campaigns on social media, the government devised playful memes to ‘inoculate’ the public against disinformation and rumours. While the images contained important information, what made them appealing, memorable and spreadable as memes was their self-deprecating humour and cute aesthetics. Adopting the memetic logic of replication, the communication strategy devised such benign, non-aggressive humour as part of a broad, holistic approach towards improving Taiwan’s democracy with technology-assisted, consensus-based decision-making. This strategy entailed wider-reaching social effects. Informed by an analysis of memes as a genre of cultural artefacts, the article traces how government-sponsored cute aesthetics resonated in society through being shared, imitated and repurposed. For example, government representatives such as ‘digital minister’ Audrey Tang and Minister of Health and Welfare Chen Shih-chung became memetic icons animated through fan art. In this realm of increasingly self-referential social intimacy, ordinary citizens and the government co-created not only immunity to misinformation but also an affective community of Taiwanese national proportions.
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来源期刊
East Asian Journal of Popular Culture
East Asian Journal of Popular Culture Social Sciences-Cultural Studies
CiteScore
0.70
自引率
0.00%
发文量
26
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