信任不可信的人:政治家在Facebook上的自我形象建构

IF 3 3区管理学 Q1 COMMUNICATION

Information Society Pub Date : 2022-08-24 DOI:10.1080/01972243.2022.2112329

Tamar Ashuri, Nathan Stolero

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引用次数: 0

摘要

摘要根据信号理论，我们认为政治家和潜在选民使用社交媒体可以缓解他们之间的信息不对称。政治家通常努力构建一个理想化的自己形象，因此渴望向公众传达关于她不可观察的个人品质的可靠信息，这些信息有助于实现这一目标。就选民而言，他们有兴趣获得有关候选人素质的信息，以做出投票决定。基于对12名以色列女政治家的半结构化采访，以及对她们在脸书上的帖子的定性分析，我们确定了参与者用来宣传自己突出品质的策略。为分析而开发的社交网络政治传播信号模型可用于研究其他社会环境中在线互动中的信息不对称。

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Trusting the untrustable: The construction of politicians’ self-image on Facebook

Abstract Informed by the signaling theory, we argue that the use of social media by both politicians and potential voters may mitigate the information asymmetry between them. A politician normally strives to construct an idealized image of herself, and is therefore eager to convey to the public reliable information regarding her unobservable personal qualities that are conducive to this purpose. Voters, for their part, are interested in obtaining information about candidates’ qualities to make their voting decisions. Based on semi-structured interviews with 12 Israeli female politicians and a qualitative analysis of their posts on Facebook, we identify the tactics participants use to publicize their salient qualities. The signaling model for SNS political communication developed for the analysis here could be used to study information asymmetry in online interactions in other social settings.

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来源期刊

Information Society Multiple-

CiteScore

5.00

自引率

0.00%

发文量

期刊介绍： The Information Society is a multidisciplinary journal intended to answer questions about the Information Age. It provides a forum for thoughtful commentary and discussion of significant topics in the world of information, such as transborder data flow, regulatory issues, the impact of the information industry, information as a determinant of public and private organizational performance, and information and the sovereignty of the public and private organizational performance, and information and the sovereignty of the public. Its papers analyze information policy issues affecting society. Because of the journal"s international perspective, it will have worldwide appeal to scientists and policymakers in government, education, and industry.