采用社交媒体对创新型中小企业绩效的影响

IF 1.4 Q3 ECONOMICS

International Review of Applied Economics Pub Date : 2023-05-04 DOI:10.1080/02692171.2023.2205108

F. Domma, L. Errico

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引用次数: 0

摘要

本文实证研究了社交媒体采用对企业绩效的驱动作用。具体来说，我们关注的是2011-19年间，Twitter的普及与意大利创新型中小企业(SMEs)盈利能力之间的关系。虽然Twitter被认为是一种低成本和有效的沟通渠道，但主要结果表明，采用社交媒体的创新型中小企业的盈利能力似乎低于没有实施社交网络的创新型中小企业。对这一证据的解释可以依赖于创新型中小企业在克服Twitter采用障碍方面的困难，这些障碍与意大利背景下与消费者在线社区保持关系所需的人力资本有关。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The impact of social media adoption on innovative SMEs’ performance

ABSTRACT This paper empirically investigates Social Media adoption as a driver of firms’ performance. Specifically, we focus on the relationship between the embracing of Twitter and Italian Innovative Small and Medium Enterprises (SMEs) profitability over 2011–19. Although Twitter is perceived as a low-cost and effective communication channel, the main results show that Innovative SMEs adopting Social Media appear to have lower profitability than those without social network implementation. An interpretation of this evidence can rely on the difficulty of innovative SMEs in overcoming barriers to Twitter adoption related to the human capital required to maintain relationships with the online community of consumers in the Italian context.

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来源期刊

International Review of Applied Economics ECONOMICS-

CiteScore

4.30

自引率

4.50%

发文量

期刊介绍： International Review of Applied Economics is devoted to the practical applications of economic ideas. Applied economics is widely interpreted to embrace empirical work and the application of economics to the evaluation and development of economic policies. The interaction between empirical work and economic policy is an important feature of the journal. The Journal is peer reviewed and international in scope. Articles that draw lessons from the experience of one country for the benefit of others, or that seek to make cross-country comparisons are particularly welcomed. Contributions which discuss policy issues from theoretical positions neglected in other journals are also encouraged.