品牌爱、信任和承诺在促进消费者满意度和忠诚度中的作用

IF 0.8 Q3 SOCIAL SCIENCES, INTERDISCIPLINARY
Bakhtiar Tijjang, J. Junaidi, N. Nurfadhilah, P. Putra
{"title":"品牌爱、信任和承诺在促进消费者满意度和忠诚度中的作用","authors":"Bakhtiar Tijjang, J. Junaidi, N. Nurfadhilah, P. Putra","doi":"10.51709/19951272/spring2023/8","DOIUrl":null,"url":null,"abstract":"Some logistic companies faced a lot of competition. The firms need to\napplying specific approach to exist and competitive advantage through\nspecific brand. Yet, few research has examined consumer satisfaction\nwith brand awareness-based consumer loyalty. So, it is essential to\nundertake this study in order to comprehend how customer satisfaction\nand loyalty are evolving over time. This study investigates the\nrelationship between brand loyalty, brand love, and consumers'\nsatisfaction with Indonesian logistic and courier services. A sample of\n710 customers from a survey study and structural equation modeling\nare used to assess the research assumptions (SEM). The empirical data\nshow that consumer pleasure has a positive and significant influence on\nconsumer brand loyalty and trust. Customer pleasure has a detrimental\neffect on brand loyalty. Also, consumers' emotional connections have a\npositive and significant influence on their loyalty. Consumers'\nemotional connections act as mediators in the relationship between\ncustomer loyalty and contentment. Further research is needed to\nvalidate the findings across the region and industry because this study\nonly looked at courier and logistics consumers in Indonesia. The\nmarketing and psychological insights from the current study were\nhelpful to the management of courier and logistics organizations. The\nleaders must improve the promotion of their brand and products in\norder to grow their relationships with customers. This study illuminated\nthe psychology of consumer decision-making by developing and\nevaluating a model of emotional attachment and consumer psychology.","PeriodicalId":43392,"journal":{"name":"FWU Journal of Social Sciences","volume":" ","pages":""},"PeriodicalIF":0.8000,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Role of Brand Love, Trust, and Commitment in Fostering Consumer Satisfaction and Loyalty\",\"authors\":\"Bakhtiar Tijjang, J. Junaidi, N. Nurfadhilah, P. Putra\",\"doi\":\"10.51709/19951272/spring2023/8\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Some logistic companies faced a lot of competition. The firms need to\\napplying specific approach to exist and competitive advantage through\\nspecific brand. Yet, few research has examined consumer satisfaction\\nwith brand awareness-based consumer loyalty. So, it is essential to\\nundertake this study in order to comprehend how customer satisfaction\\nand loyalty are evolving over time. This study investigates the\\nrelationship between brand loyalty, brand love, and consumers'\\nsatisfaction with Indonesian logistic and courier services. A sample of\\n710 customers from a survey study and structural equation modeling\\nare used to assess the research assumptions (SEM). The empirical data\\nshow that consumer pleasure has a positive and significant influence on\\nconsumer brand loyalty and trust. Customer pleasure has a detrimental\\neffect on brand loyalty. Also, consumers' emotional connections have a\\npositive and significant influence on their loyalty. Consumers'\\nemotional connections act as mediators in the relationship between\\ncustomer loyalty and contentment. Further research is needed to\\nvalidate the findings across the region and industry because this study\\nonly looked at courier and logistics consumers in Indonesia. The\\nmarketing and psychological insights from the current study were\\nhelpful to the management of courier and logistics organizations. The\\nleaders must improve the promotion of their brand and products in\\norder to grow their relationships with customers. This study illuminated\\nthe psychology of consumer decision-making by developing and\\nevaluating a model of emotional attachment and consumer psychology.\",\"PeriodicalId\":43392,\"journal\":{\"name\":\"FWU Journal of Social Sciences\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.8000,\"publicationDate\":\"2023-03-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"FWU Journal of Social Sciences\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.51709/19951272/spring2023/8\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"SOCIAL SCIENCES, INTERDISCIPLINARY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"FWU Journal of Social Sciences","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.51709/19951272/spring2023/8","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"SOCIAL SCIENCES, INTERDISCIPLINARY","Score":null,"Total":0}
引用次数: 0

摘要

一些物流公司面临着激烈的竞争。企业需要通过特定的品牌应用特定的生存方式和竞争优势。然而,很少有研究用基于品牌意识的消费者忠诚度来检验消费者满意度。因此,有必要进行这项研究,以了解客户满意度和忠诚度是如何随着时间的推移而演变的。本研究调查了品牌忠诚度、品牌爱与消费者对印尼物流和快递服务满意度之间的关系。使用来自调查研究和结构方程建模的710名客户样本来评估研究假设(SEM)。实证数据显示,消费者的愉悦感对消费者的品牌忠诚度和信任有着积极而显著的影响。顾客的愉悦感对品牌忠诚度有不利影响。此外,消费者的情感联系对他们的忠诚度有积极而显著的影响。消费者的情感联系在客户忠诚度和满意度之间起着中介作用。需要进一步的研究来验证整个地区和行业的发现,因为这项研究只针对印度尼西亚的快递和物流消费者。本研究的市场营销和心理学见解有助于快递和物流组织的管理。领导者必须加强品牌和产品的推广,以发展与客户的关系。本研究通过开发和评估情感依恋和消费者心理学模型,阐明了消费者决策的心理学.
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Role of Brand Love, Trust, and Commitment in Fostering Consumer Satisfaction and Loyalty
Some logistic companies faced a lot of competition. The firms need to applying specific approach to exist and competitive advantage through specific brand. Yet, few research has examined consumer satisfaction with brand awareness-based consumer loyalty. So, it is essential to undertake this study in order to comprehend how customer satisfaction and loyalty are evolving over time. This study investigates the relationship between brand loyalty, brand love, and consumers' satisfaction with Indonesian logistic and courier services. A sample of 710 customers from a survey study and structural equation modeling are used to assess the research assumptions (SEM). The empirical data show that consumer pleasure has a positive and significant influence on consumer brand loyalty and trust. Customer pleasure has a detrimental effect on brand loyalty. Also, consumers' emotional connections have a positive and significant influence on their loyalty. Consumers' emotional connections act as mediators in the relationship between customer loyalty and contentment. Further research is needed to validate the findings across the region and industry because this study only looked at courier and logistics consumers in Indonesia. The marketing and psychological insights from the current study were helpful to the management of courier and logistics organizations. The leaders must improve the promotion of their brand and products in order to grow their relationships with customers. This study illuminated the psychology of consumer decision-making by developing and evaluating a model of emotional attachment and consumer psychology.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
FWU Journal of Social Sciences
FWU Journal of Social Sciences SOCIAL SCIENCES, INTERDISCIPLINARY-
CiteScore
1.50
自引率
57.10%
发文量
30
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信