通往b微信的道路:腾讯文化如何塑造了1998-2011年最受欢迎的中国应用

IF 1.5 Q2 COMMUNICATION

Global Media and Communication Pub Date : 2020-06-18 DOI:10.1177/1742766520923008

G. Negro, G. Balbi, Paolo Bory

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引用次数: 14

摘要

这篇文章是对b微信的文献的补充，从历史的角度来看待其母公司腾讯的悠久文化。本文通过一手和一手资料，追溯了从1998年腾讯成立到2011年微信第一版推出的四种构成腾讯文化的选择。我们认为，腾讯的市场战略一直基于四大原则:移动性、媒体融合、游戏/青年文化和中国化。文章最后强调，这些结构性选择为b微信的创建铺平了道路，从而促成了b微信目前的成功。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The path to WeChat: How Tencent’s culture shaped the most popular Chinese app, 1998–2011

This article contributes to the literature on WeChat, providing a historical perspective on the long-lasting culture of its mother company, Tencent. Through a corpus of primary and secondary sources, the article retraces four constitutive choices which characterized Tencent’s culture from 1998, when the company was founded, to 2011, when the first version of WeChat was launched. We argue that Tencent’s market strategy has always been based on four principles: mobility, media convergence, gaming/youth culture and Sinicization. The article concludes by highlighting that these constitutive choices paved the way to the creation of WeChat, thus contributing to its current success.

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来源期刊

Global Media and Communication COMMUNICATION-

CiteScore

2.50

自引率

0.00%

发文量

期刊介绍： Global Media and Communication is an international peer-reviewed journal launched in April 2005 as a key forum for articulating critical debates and developments in the continuously changing global media and communications environment. As a pioneering platform for the exchange of ideas and multiple perspectives, the journal addresses fresh and contentious research agendas and promotes an academic dialogue that is fully transnational and transdisciplinary in its scope. With a network of ten regional editors around the world, the journal offers a global source of material on international media and cultural processes. Special features include interviews, reviews of recent media developments and digests of policy documents and data reports from a variety of countries.