研究与应用与市场营销是研究领域变化的核心

IF 0.8 Q4 BUSINESS

Recherche et Applications en Marketing-English Edition Pub Date : 2021-09-02 DOI:10.1177/20515707211022117

Nil Özçaǧlar-Toulouse

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引用次数: 0

摘要

这篇文章对《市场研究与应用》杂志学术环境的最新变化进行了非详尽的概述。在接下来的文章中，我依次讨论了高等教育和研究的变化、期刊排名的问题以及开放科学的转变。这三个领域的变化引发了对市场研究和应用未来的质疑，答案在于整个社区。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Recherche et Applications en Marketing at the heart of changes in the world of research

This article presents a non-exhaustive overview of recent changes in the academic environment of the journal Recherche et Applications en Marketing. In what follows I successively discuss the changes in higher education and research, the issue of journal ranking, and the shift in open science. These three areas of change raise questions about the future of Recherche et Applications en Marketing, the answers to which lie with its entire community.

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来源期刊

Recherche et Applications en Marketing-English Edition BUSINESS-

CiteScore

0.50

自引率

12.50%

发文量

期刊介绍： Recherche et Applications en Marketing (English edition) is a peer reviewed academic international journal publishing original research in the field of marketing in French and translated into English. It is a main reference for the development and dissemination of new concepts and new methods in marketing. The journal publishes articles covering any aspect of marketing, including consumer behaviour, communication, retailing, CRM, new product development and more. The journal publishes research articles, research notes, critical state of the art papers, and also articles offering perspectives from other disciplines which might be applied to marketing. Recherche et Applications en Marketing is an official journal of the AFM (French Marketing Association - Association Française du marketing). It is the leading French research journal in the field of marketing which has been published since 1986, and in both English and French since 2007.