Bad Gurley Feminism: The Myth of Post-War Domesticity

According to feminist history, the 1950s constitute a lapse in feminist literature as women in the post-war era were ushered into the realm of domesticity. In this article I argue that this perceived literary “gap” was both created and perpetuated by feminist historians and scholars who insist that Betty Friedan’s The Feminine Mystique (1963) was the defining feminist text of the time. I offer an alternative discourse to that of Friedan by presenting feminist writers who challenge, rather than adopt, masculine ideology as the means to women’s empowerment. I end by encouraging feminists to allow commonly dismissed feminists from the 1950s, like Cosmopolitan editor Helen Gurley Brown and domestic humor writers Shirley Jackson and Jean Kerr, into the feminist canon.