Moral Cultivation and the Quantified Self: Assessing the Self Understanding of Data Profiles Generated by AI with a Virtue Ethics Approach

Supporters of personal data collection and analysis contend that data profiles generated from AI algorithms represent a desirable pursuit for the quantified self. Proponents of the quantified self claim that AI-generated data profiles represent a more objective and truthful account of individual lives. They also argue that the quantified self fosters human flourishing by supplying individuals with data-informed accounts about their lives. First, I will trace the technological origins of the quantified self. Second, the first claim will be critiqued by demonstrating that the quantified self presents a reduced and subjectively abstracted picture of human life. Third, the second claim will be questioned, from a virtue ethics approach, to show how the quantified self’s reduced concept of self-examination is detached from self-cultivation. Fourth, a neo-Aristotelian virtue ethics framework will be applied to argue that the self-knowledge sought by the quantified self hinders agents’ practical reasoning.