利用文本挖掘和主题建模发现少数民族商业研究方向

IF 2 Q3 BUSINESS

Journal of Research in Marketing and Entrepreneurship Pub Date : 2022-10-11 DOI:10.1108/jrme-01-2022-0004

Sérgio Moro, Guilherme D. Pires, P. Rita, P. Cortez, Ricardo F. Ramos

{"title":"利用文本挖掘和主题建模发现少数民族商业研究方向","authors":"Sérgio Moro, Guilherme D. Pires, P. Rita, P. Cortez, Ricardo F. Ramos","doi":"10.1108/jrme-01-2022-0004","DOIUrl":null,"url":null,"abstract":"\nPurpose\nThis study aims to unveil within the current academic literature the principal directions in the ethnic entrepreneurship and small business marketing research context.\n\n\nDesign/methodology/approach\nAn automated literature analysis procedure was undertaken, attempting to cover all literature published on the subject since 1962. A total of 188 articles were analysed using text mining and topic modelling.\n\n\nFindings\nThe results show a lack of framing of ethnic entrepreneurship literature outside the narrower scope of migration. Some core themes were found (e.g. network, diversity) around which several other themes orbit, including both related issues to the ethnic factor (e.g. barriers and minorities) and managerial issues (e.g. marketing and production).\n\n\nOriginality/value\nEthnic minority business and small business marketing research has seen a growing number of publications. However, a careful review of existing work is missing.\n","PeriodicalId":45322,"journal":{"name":"Journal of Research in Marketing and Entrepreneurship","volume":" ","pages":""},"PeriodicalIF":2.0000,"publicationDate":"2022-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Discovering ethnic minority business research directions using text mining and topic modelling\",\"authors\":\"Sérgio Moro, Guilherme D. Pires, P. Rita, P. Cortez, Ricardo F. Ramos\",\"doi\":\"10.1108/jrme-01-2022-0004\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\nPurpose\\nThis study aims to unveil within the current academic literature the principal directions in the ethnic entrepreneurship and small business marketing research context.\\n\\n\\nDesign/methodology/approach\\nAn automated literature analysis procedure was undertaken, attempting to cover all literature published on the subject since 1962. A total of 188 articles were analysed using text mining and topic modelling.\\n\\n\\nFindings\\nThe results show a lack of framing of ethnic entrepreneurship literature outside the narrower scope of migration. Some core themes were found (e.g. network, diversity) around which several other themes orbit, including both related issues to the ethnic factor (e.g. barriers and minorities) and managerial issues (e.g. marketing and production).\\n\\n\\nOriginality/value\\nEthnic minority business and small business marketing research has seen a growing number of publications. However, a careful review of existing work is missing.\\n\",\"PeriodicalId\":45322,\"journal\":{\"name\":\"Journal of Research in Marketing and Entrepreneurship\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":2.0000,\"publicationDate\":\"2022-10-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Research in Marketing and Entrepreneurship\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/jrme-01-2022-0004\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Research in Marketing and Entrepreneurship","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/jrme-01-2022-0004","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}

引用次数: 0

摘要

目的本研究旨在揭示当前学术文献中民族创业和小企业营销研究的主要方向。设计/方法/方法进行了自动化的文献分析程序，试图涵盖自1962年以来发表的所有关于该主题的文献。使用文本挖掘和主题建模对总共188篇文章进行了分析。研究结果表明，在移民范围较窄的情况下，民族创业文学缺乏框架。发现了一些核心主题（如网络、多样性），其他几个主题围绕这些主题展开，包括与种族因素有关的问题（如障碍和少数民族）和管理问题（如营销和生产）。原创性/价值少数民族企业和小企业营销研究的出版物数量不断增加。然而，缺少对现有工作的仔细审查。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Discovering ethnic minority business research directions using text mining and topic modelling

Purpose This study aims to unveil within the current academic literature the principal directions in the ethnic entrepreneurship and small business marketing research context. Design/methodology/approach An automated literature analysis procedure was undertaken, attempting to cover all literature published on the subject since 1962. A total of 188 articles were analysed using text mining and topic modelling. Findings The results show a lack of framing of ethnic entrepreneurship literature outside the narrower scope of migration. Some core themes were found (e.g. network, diversity) around which several other themes orbit, including both related issues to the ethnic factor (e.g. barriers and minorities) and managerial issues (e.g. marketing and production). Originality/value Ethnic minority business and small business marketing research has seen a growing number of publications. However, a careful review of existing work is missing.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Journal of Research in Marketing and Entrepreneurship BUSINESS-

CiteScore

3.00

自引率

36.80%

发文量

期刊介绍： The Journal of Research in Marketing and Entrepreneurship (JRME) publishes research that contributes to our developing knowledge of entrepreneurial and small business marketing. Even though research into the relationship between marketing and entrepreneurship is still relatively young, the subject has thus far proved exciting and thought provoking, and critical thinking has progressed rapidly.The journal stands at the interface of research in marketing and entrepreneurship. Coverage may include, but is not limited to: -The size and structure of the entrepreneurial enterprise. -SMEs and micro businesses approach marketing -Intrapreneurship -The role of entrepreneurship in marketing -The role of marketing in entrepreneurship -How do successful entrepreneurs market their product and services? -Competencies necessary for the successful entrepreneur -The role of entrepreneurship (and, as appropriate, intrapreneurship) in the development of organizations -Life cycles of organizations: the stages in the growth of firms and the analysis of critical episodes -The influence of external help, support, and personal contact networks -Opportunity recognition -Relationships between SMEs and larger firms: how SMEs interact successfully with larger firms and how these larger firms in turn manage their relationships with SMEs -Strategic and management issues that pertain to marketing -Cultural and sociological perspectives of the entrepreneur -Cross-cultural studies and work on developing economies -Appropriate research methodologies