张贴旅游图片获取身份背后的动机：开发和测试显著消费张贴量表（CCPS）

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2022-07-24 DOI:10.1080/10548408.2022.2162658

Zachary A. Russell, B. B. Boley, K. Woosnam, W. K. Campbell

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引用次数: 3

摘要

摘要随着社交媒体提高了游客显著消费旅游体验的能力，旅游营销人员需要工具来更好地了解游客发布旅游图片以获取身份的动机。本文运用最优区分理论建立了显著消费张贴量表。结果证明了该量表的结构有效性，有四个独特的动机发布旅行照片以获得地位：纯粹的炫耀性消费专注于传递财富的欲望，赶时髦的动机专注于使用旅行摄影来融入社会，势利的动机专注于使用旅行摄影和旅行目的地从同龄人中脱颖而出。

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Motivations behind posting travel pictures for status: developing and testing the Conspicuous Consumption Posting Scale (CCPS)

ABSTRACT With social media increasing the ability of tourists to conspicuously consume travel experiences, tourism marketers need tools to better understand the motivations behind why tourist post travel pictures for status. This paper uses Optimal Distinctiveness Theory to develop the Conspicuous Consumption Posting Scale (CCPS). Results demonstrate the construct validity of the scale with four unique motivations for posting travel pictures for status: pure conspicuous consumption focused on the desire to signal wealth, bandwagon motivations focused on using travel photography to fit in, and snob motivations focused on using travel photography and travel destinations to stand out from one’s peers.

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.