Planning Cities Development Directions with the Application of Sentiment Analysis

The aim of the article is to present a model of sentiment analysis tool application for planning directions of city development. The study presents a model of using sentiment analysis to build city development strategies as well as realization of projects related to it. The presented model is a part of a larger work on developing the concept of the Regional Spatial Business Community (RSBC). The RSBC is created on the basis of electronic communities built by stakeholders involved in the development of a given city. On the basis of surveys, a six-stage city development procedure is proposed. Using the aforementioned procedure, we describe potential data sources, the goals of sentiment analysis application and expected effects. Analyses of the applicability of sentiment analysis are made on the basis of observation of available tools. The obtained model is applicable; however, its implementation requires certain conditions to be met.