副社会关系和YouTube成瘾:观众的角色和YouTube视频特征

Q2 Arts and Humanities

Psychology of Language and Communication Pub Date : 2022-01-01 DOI:10.2478/plc-2022-0009

Pierre de Bérail, C. Bungener

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引用次数: 2

摘要

YouTube是一个受欢迎的社交媒体平台，它促进了观众和YouTube用户之间被称为准社会关系(PSR)的社会纽带的发展。这些关系可能与观众特征(如社交焦虑)和youtube视频特征(如自我披露)有关。此外，PSR可能与玩家对平台的沉迷程度有关。从先前的一项研究中提取了370名大学生的数据，并对72名YouTube用户的360个视频进行了编码，以(a)探索PSR的不同维度，(b)检验YouTube成瘾的中介模型。结果支持三个PSR维度的存在。结果还表明，PSR维度与观众的社交焦虑和youtube用户的评估性自我披露都有关。其中一个PSR维度与YouTube成瘾呈正相关。本研究鼓励定性研究的发展，以更准确地识别社交媒体人物的PSR的不同方面。

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Parasocial relationships and YouTube addiction: The role of viewer and YouTuber video characteristics

Abstract YouTube is a popular social media platform that fosters the development of social bonds between viewers and YouTubers called parasocial relationships (PSR). These relationships might be associated with both viewer characteristics, such as social anxiety, and YouTuber video characteristics, such as self-disclosure. Additionally, PSR might be associated with the level of addiction to the platform. Data from 370 college students were extracted from a previous study and 360 videos of 72 YouTubers were coded to (a) explore the different dimensions of PSR and (b) examine a mediation model of YouTube addiction. The results support the existence of three PSR dimensions. The results also showed that PSR dimensions were associated with both viewers’ social anxiety and YouTubers’ evaluative self-disclosure. One PSR dimension was positively associated with YouTube addiction. This study encourages the development of qualitative studies to more precisely identify the different facets of PSR with social media figures.

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来源期刊

Psychology of Language and Communication Arts and Humanities-Language and Linguistics

CiteScore

0.80

自引率

0.00%

发文量

审稿时长

14 weeks