游客难忘的当地美食体验和他们的个人美食特征如何影响目的地忠诚度？一种模糊集方法

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2022-06-13 DOI:10.1080/10548408.2022.2148041

Frank Badu‐Baiden, A. Correia, S. Kim

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引用次数: 8

摘要

摘要本研究旨在分析难忘的当地美食体验和游客的美食相关特征如何影响目的地忠诚度和未来意向。使用模糊集模型来检验这些复杂的关系，使用的是访问欧洲和亚洲的美国游客的样本。研究结果表明，令人难忘的当地美食体验的维度及其对目的地忠诚度的影响因游客的个人美食特征而异。当与社交、嗜新癖和当地美食旅游引发的幸福感相结合时，好客很好地解释了目的地的忠诚度。提供了理论和实践见解，以帮助目的地规划和当地食品营销工作。

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How do tourists’ memorable local gastronomy experiences and their personal gastronomic traits influence destination loyalty? A fuzzy set approach

ABSTRACT This study aims to analyse how memorable local gastronomic experiences and tourists’ gastronomy-related traits influence destination loyalty and future intentions. A fuzzy set model is used to examine these intricate relationships using samples of US tourists who visited Europe and Asia. The findings reveal that dimensions of memorable local gastronomic experience and their influence on destination loyalty differ based on tourists’ personal gastronomic traits. Hospitality explained destination loyalty well when combined with social interaction, neophilia, and local gastronomy tourism-induced wellbeing. Theoretical and practical insights are provided to aid destination planning and local food marketing efforts.

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.