{"title":"(D) CBQ手册-浓缩评论","authors":"Alicia Brazeau","doi":"10.1080/10948007.2017.1363620","DOIUrl":null,"url":null,"abstract":"48:4 The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come by Andrew Essex (New York, NY: Speigel & Grau, 2017—$27.00, ISBN 9780399588518, 240 pp., 3 parts, notes) predicts a not-too-distant future where advertising as we know it will disappear. Beginning with a review of the impact of ad blocking software, and the Internet, Essex gives a brief historical overview of advertising’s past before ending with a prediction about its future. Essex is the CEO of Tribeca Enterprises, which is the parent company of the Tribeca Film Festival, where he landed after being CEO of the award-winning, innovative ad agency, Droga5. Essex employs a conversational style, with wit and pointed criticisms at times of the ethics and practices within the industry he loves.","PeriodicalId":38174,"journal":{"name":"Communication Booknotes Quarterly","volume":"48 1","pages":"10 - 20"},"PeriodicalIF":0.0000,"publicationDate":"2017-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10948007.2017.1363620","citationCount":"0","resultStr":"{\"title\":\"(D) CBQ Booknotes—Condensed Reviews\",\"authors\":\"Alicia Brazeau\",\"doi\":\"10.1080/10948007.2017.1363620\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"48:4 The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come by Andrew Essex (New York, NY: Speigel & Grau, 2017—$27.00, ISBN 9780399588518, 240 pp., 3 parts, notes) predicts a not-too-distant future where advertising as we know it will disappear. Beginning with a review of the impact of ad blocking software, and the Internet, Essex gives a brief historical overview of advertising’s past before ending with a prediction about its future. Essex is the CEO of Tribeca Enterprises, which is the parent company of the Tribeca Film Festival, where he landed after being CEO of the award-winning, innovative ad agency, Droga5. Essex employs a conversational style, with wit and pointed criticisms at times of the ethics and practices within the industry he loves.\",\"PeriodicalId\":38174,\"journal\":{\"name\":\"Communication Booknotes Quarterly\",\"volume\":\"48 1\",\"pages\":\"10 - 20\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2017-04-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/10948007.2017.1363620\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Communication Booknotes Quarterly\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/10948007.2017.1363620\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication Booknotes Quarterly","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10948007.2017.1363620","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 0
摘要
48:4安德鲁·埃塞克斯（Andrew Essex）的《广告的终结：为什么它必须消亡，以及创意的复活》（The End of Advertising：Why It Had Die，and The Creative Resurrection to Come）（纽约：Speigel&Grau，2017-27.00美元，ISBN 978039588518240页，3部分，注释）预测了一个不远的未来，我们所知道的广告将消失。从回顾广告屏蔽软件和互联网的影响开始，Essex对广告的过去进行了简要的历史概述，最后对其未来进行了预测。Essex是翠贝卡企业的首席执行官，翠贝卡企业是翠贝卡电影节的母公司，在担任屡获殊荣的创新广告公司Droga5的首席执行官后，他来到了翠贝卡。埃塞克斯采用了一种谈话风格，在他热爱的行业中，有时会对道德和实践提出机智和尖锐的批评。
48:4 The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come by Andrew Essex (New York, NY: Speigel & Grau, 2017—$27.00, ISBN 9780399588518, 240 pp., 3 parts, notes) predicts a not-too-distant future where advertising as we know it will disappear. Beginning with a review of the impact of ad blocking software, and the Internet, Essex gives a brief historical overview of advertising’s past before ending with a prediction about its future. Essex is the CEO of Tribeca Enterprises, which is the parent company of the Tribeca Film Festival, where he landed after being CEO of the award-winning, innovative ad agency, Droga5. Essex employs a conversational style, with wit and pointed criticisms at times of the ethics and practices within the industry he loves.
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