信息框架的自然价值和调节契合对信息评价和实际亲环境捐赠的影响

IF 5.2 2区 心理学 Q1 ENVIRONMENTAL STUDIES
Karl-Andrew Woltin, J. Sneddon, A. Bardi
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引用次数: 2

摘要

信息通常是根据个人差异量身定制的,因为适合被认为会影响行为。我们研究了监管适合性(即,将促进/预防信息框架与人们的促进/预防取向相匹配)和个人对自然价值观的重视程度对评估气候变化信息和向环保慈善机构捐款的影响。我们测量了参与者的(n = 570)监管重点是确保积极结果(促进)与避免消极结果(预防)以及自然价值观。参与者评估了一份宣传或预防框架文本(强调确保环境福利或避免环境破坏),然后被邀请将部分薪酬捐给环保慈善机构或其他慈善机构。优先考虑自然价值观的参与者对宣传框架文本的评价越高,他们的宣传重点越强,但只有对自然价值观认可才能预测捐款。这突出了衡量实际环保行为的重要性,因为积极的信息评估并没有导致捐款。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Effects of Nature Values and Regulatory Fit of Message Framing on Message Evaluation and Actual Pro-Environmental Donations
Messages are often tailored to individual differences, as fit is believed to influence behavior. We examine the effects of regulatory fit (i.e., matching promotion/prevention message framing to people’s promotion/prevention orientation) and the priority that individuals attribute to nature values, on the evaluation of climate change messages and donations to pro-environmental charities. We measured participants’ (n = 570) regulatory focus on ensuring positive outcomes (promotion) versus avoiding negative outcomes (prevention), and nature values. Participants evaluated a promotion- or prevention-framed text (highlighting ensuring the welfare of the environment or avoiding its destruction) and were then invited to donate part of their remuneration to pro-environmental or other charities. Participants who prioritized nature values evaluated the promotion-framed text more favorably the stronger their promotion focus was, but only endorsement of nature values predicted donations. This highlights the importance of measuring actual pro-environmental behavior, as positive message evaluations did not result in donations.
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来源期刊
CiteScore
13.30
自引率
1.80%
发文量
13
期刊介绍: Environment & Behavior is an interdisciplinary journal designed to report rigorous experimental and theoretical work focusing on the influence of the physical environment on human behavior at the individual, group, and institutional levels.
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