社交媒体分析：在线零售业成功的工具

Q3 Business, Management and Accounting

International Journal of Services Operations and Informatics Pub Date : 2019-07-04 DOI:10.1504/IJSOI.2019.10022075

Ogunmola Gabriel Ayodeji, Vikas Kumar

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引用次数: 11

摘要

社交媒体已经成为全球大部分人生活的一部分。企业也在利用它，即时、轻松地与客户创建和共享信息，并从这种无缝沟通中受益。由于社交媒体平台和用户的增加，企业对这些平台上创建的数据进行监控、提取、分析和报告的需求也有所增加。目前的工作确定了社交媒体分析(SMA)过程和在线零售应用;它确定了SMA过程的不同阶段，以及它们与在线零售战略、挑战和机遇的整合。讨论了客户生命周期(获取到增强)的SMA指标。对不同的SMA工具进行了比较分析，以确定其对在线零售的效用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Social media analytics: a tool for the success of online retail industry

Social media has become a part of life for a larger segment of the people globally. Businesses are also taking advantage of it, to instantly and easily create and share information with the customers and get benefited from this seamless communication. As a result of the increase in both social media platforms and users, the need to monitor, extract, analyse and report the data being created on these platforms has also increased for the Businesses. Present work identifies the social media analytics (SMA) process and online retail application; it identifies the different phases of the SMA process with their integration to the online retail strategy, challenges, and opportunities. SMA metrics for customer life-cycle (acquisition to enhancement) are discussed. A comparative analysis has been presented for different SMA tools to identify their utility to the online retail.

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来源期刊

International Journal of Services Operations and Informatics Business, Management and Accounting-Management Information Systems

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： The advances in distributed computing and networks make it possible to link people, heterogeneous service providers and physically isolated services efficiently and cost-effectively. As the economic dynamics and the complexity of service operations continue to increase, it becomes a critical challenge to leverage information technology in achieving world-class quality and productivity in the production and delivery of physical goods and services. The IJSOI, a fully refereed journal, provides the primary forum for both academic and industry researchers and practitioners to propose and foster discussion on state-of-the-art research and development in the areas of service operations and the role of informatics towards improving their efficiency and competitiveness.