{"title":"英国的经验教训:就业能力、品牌责任和“广告爱好者”之国","authors":"S. Turnbull","doi":"10.1177/1098048219871917","DOIUrl":null,"url":null,"abstract":"Abstract Providing students with employability skills is an important aspect of advertising education. However, as educators we must also be prepared to encourage students to think about a brand’s responsibility and consider how advertising can help address important issues facing society.","PeriodicalId":37141,"journal":{"name":"Journal of Advertising Education","volume":"23 1","pages":"140 - 143"},"PeriodicalIF":0.0000,"publicationDate":"2019-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/1098048219871917","citationCount":"0","resultStr":"{\"title\":\"Lessons from the United Kingdom: Employability, Brand Responsibility, and a Nation of “Ad Lovers”\",\"authors\":\"S. Turnbull\",\"doi\":\"10.1177/1098048219871917\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract Providing students with employability skills is an important aspect of advertising education. However, as educators we must also be prepared to encourage students to think about a brand’s responsibility and consider how advertising can help address important issues facing society.\",\"PeriodicalId\":37141,\"journal\":{\"name\":\"Journal of Advertising Education\",\"volume\":\"23 1\",\"pages\":\"140 - 143\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-10-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1177/1098048219871917\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Advertising Education\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/1098048219871917\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Advertising Education","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/1098048219871917","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}
Lessons from the United Kingdom: Employability, Brand Responsibility, and a Nation of “Ad Lovers”
Abstract Providing students with employability skills is an important aspect of advertising education. However, as educators we must also be prepared to encourage students to think about a brand’s responsibility and consider how advertising can help address important issues facing society.
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