Why Poetry?: Semiotic Scaffolding & the Poetic Architecture of Cognition

ABSTRACT Poetry is a process. While people typically refer to poems as textual objects, our experience of poetry is inherently embodied and enacted, meaning that we experience poems as events that we contextualize as gestalt representations. We experience metaphors, too, as processes, which arise from experiential gestalts, that extend gestalt structures and lay the conceptual foundation for our experience of the world. This article argues that, like metaphors, poetic gestalts can be mapped onto other experiences to help people navigate their worlds. While this kind of poetic thought has largely been considered by scholars to have existed only since the emergence of the modern human mind sometime in the last 60,000 years, the author suggests that poetic thought likely arose prior to modern cognition, and may have in fact given rise to it. A crucial aspect of the embodied and enactive approach to poetry outlined in the article is that people’s experience of poetry is fundamentally contextual and emotional. Furthermore, because emotions are a primary source of meaning, our emotional responses to poetry make it a useful tool for extending our own conceptual apparatuses, enhancing emotional intelligence, and for generating shared values.