快时尚行业的生产率、效率及其解释因素分析:来自国际环境的新证据

IF 3.3 Q2 BUSINESS

Journal of Global Fashion Marketing Pub Date : 2023-02-23 DOI:10.1080/20932685.2023.2176337

Justo de Jorge Moreno, Francisco Javier Martínez Velázquez

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引用次数: 0

摘要

本文分析了2005-2019年快时尚行业领军企业Inditex、H&M和Gap的业绩水平。此外，还考虑了Inditex作为案例研究的孤立分析，特别强调了其1995-2019年期间的国际化进程。使用不同的方法来获得效率和生产力(DEA、跨期模型和Windows模型)丰富了这项工作。结果表明，所分析的企业在资源管理方面表现良好。以Inditex为例，效率与其国际化水平呈曲线u型关系。此外，在Gap和Inditex的情况下，TFP平均增加。然而，Inditex在考虑的大多数子阶段都呈现出持续改善的趋势，改善幅度达到18%。

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Analysis of productivity, efficiency, and their explanatory factors in the fast fashion sector: New evidence from the international environment

ABSTRACT This paper analyses the performance levels of the leading companies in the fast fashion sector, Inditex, H&M and Gap in the period 2005–2019. Additionally, the isolated analysis of Inditex, as a case study, has been considered, with special emphasis on its internationalization process, in the period 1995–2019. The use of different approaches to obtain efficiency and productivity (DEA, intertemporal and Windows models), have enriched this work. The results obtained indicate a good performance in the resource management of the companies analyzed. In the case of Inditex, a curvilinear U-shaped relationship was found between efficiency and its level of internationalization. In addition, average increases in TFP are observed in the case of Gap and Inditex. However, Inditex shows a trend of continuous improvement in most of the sub-periods considered, reaching an improvement of 18%.

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来源期刊

Journal of Global Fashion Marketing BUSINESS-

CiteScore

6.90

自引率

31.60%

发文量

期刊介绍： The Journal of Global Fashion Marketing is a quarterly journal that publishes peer-reviewed conceptual and empirical papers and business cases of original works that significantly contribute to the overall advancement of marketing theory, research, and practice in fashion, design, and culture. JGFM endeavors to be a “global bridge” connecting marketing scholars and practitioners in fashion, design, and culture throughout the world. We publish high-quality scholarly articles on marketing written by contributors representing the leading academic authors. As we state on the cover of every issue, our positioning statement, our value added to the marketing scholar readership, is truly to “Bridge Fashion and Marketing” 1. Monitor and analyze global fashion marketing trends. 2. Generate and integrate new ideas and theories related to fashion, luxury, and culture marketing theory and practice. 3. Apply new research methods and techniques in fashion, luxury, and culture marketing. 4. Explore and disseminate cutting edge fashion marketing practices. JGFM welcomes manuscripts that provide fresh, innovative insight to any topic in the field of fashion, luxury, and culture marketing. Both conceptual and empirical works are valued, so long as the manuscript addresses substantive issues in marketing.