DIRECTIONS OF THE INFLUENCE OF DIGITAL TECHNOLOGIES ON THE FIELD OF WORK IN THE CONTEXT OF GLOBAL AND NATIONAL DIMENSIONS

Topicality. Digital technologies cause radical changes in the field of work, which, in turn, has a significant impact on all sectors of the economy. The ability of socio-economic systems at different levels to adapt to the inevitable changes caused by digital transformation will depend on understanding the scale of the impact of technological progress on human capital. It is important to understand that the impact of digital transformation is all-encompassing and irreplaceable, since business entities that will implement digital technologies will move to a qualitatively new level of functioning, and the price for the inability to do this will be the loss of competitiveness.Aim and tasks. The purpose of the article is to study structural changes in the labor sphere of Ukraine and some countries of the world, which are caused by digitalization processes.Materials and methods. The material and methodological basis of the article is formed by fundamental and applied research of leading international organizations, in particular, the UN, the International Labor Organization, the International Monetary Fund, the World Bank, as well as leading foreign and Ukrainian scientists. Using the method of abstraction, the influence of digitalization on the main components of the labor sphere was investigated. With the help of statistical and comparative analysis, trends in the development of the main components of the labor sphere under the influence of digital technologies were revealed, and with the help of content analysis, the main competencies of a modern worker were identified.Research results. The article substantiates that as a result of the introduction of digital technologies in the field of work, there are changes in social and labor relations and reproduction of the workforce. The directions of the influence of digital technologies on the sphere of labor are identified and the trends formed in each of them are investigated. On the basis of content analysis, structural shifts in the competencies of a modern worker under the influence of digital technologies have been determined.Conclusion. Digitization has become a tool for changing the qualitative characteristics of socio-economic processes and phenomena. Behind the apparent well-being it brings lies enormous challenges. New business models, built on the achievements of the digital revolution, provide for the rejection of labor contracts and social security, a stable work schedule, and bring labor relations outside the framework of the regulatory and legal plane. Social stability will be paid for the benefit of individual business entities. Today, there is a need to build mechanisms for the fair redistribution of income growth due to the introduction of digital technologies, for example, by introducing a basic unconditional income, establishing a tax on the use of digital technologies, licensing the activities of digital platforms.