欧洲顶尖研发人员网站上与可持续发展相关的交流模式

IF 1.6 Q3 MANAGEMENT

Technology Innovation Management Review Pub Date : 2020-10-01 DOI:10.22215/TIMREVIEW/1395

Giacomo Liotta, S. Tanev, A. Gorra, Alicja Izabela Pospieszala

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引用次数: 1

摘要

387家公司被列为2013年欧洲研发支出最高的公司。我们在应用主成分分析的基础上，在简化版的潜在语义分析中处理了关键词的出现，以确定公司在其网站上传达可持续性问题时使用的特定单词组合。研究结果表明，基于伙伴关系和合作的“可持续创新”和“可持续运营”是公司在线沟通战略的主要组成部分。其中一项研究结果表明，可持续创新方面的沟通与销售之间存在着密切的关系，这为那些寻求证据证明其致力于可持续运营和创新的潜在影响的公司提供了一个有希望的信息。可持续发展沟通可以为您的企业带来许多好处，并帮助您从竞争对手中脱颖而出。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Sustainability-related Communication Patterns on the Websites of European Top R&D Spenders

387 firms that were ranked as top R&D spenders in Europe for 2013. We processed the keyword occurrences in a simplified version of latent semantic analysis based on the application of principal component analysis to identify the specific combinations of words used by companies to communicate sustainability issues on their websites. The results show that “sustainable innovation” and “sustainable operations” based on partnerships and cooperation represent a dominant part of companies’ online communication strategies. One of the findings suggests a strong relationship between the communication of sustainable innovation aspects and sales, which offers a promising message to companies looking for evidence about the potential impact of their commitment to sustainable operations and innovation. Sustainability communications can bring your business many benefits, and help you stand out from your competitors.

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来源期刊

Technology Innovation Management Review MANAGEMENT-

CiteScore

5.90

自引率

0.00%

发文量

审稿时长

12 weeks