Zoltán Biró A., Ágnes Sárosi-Blága, Kinga Katalin Székely
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Conditions of Change: The Regional Role of a Romanian Agricultural Secondary School
: The focus of our study is a high school with an agricultural education programme operating in a rural micro-region within Harghita County (Romania), in which context the relationship between the school and the regional society comes under analysis. Since the 1970s, it has been the school’s mission to provide the micro-region’s professionals with a secondary education, and today it still intends to maintain this micro-regional function. It has been struggling with significant operational and maintenance problems for several years now, while the evolution of its micro-regional role is uncertain. The present study puts under scrutiny the attitude of parents and the region’s élites towards the school and its regional role as well as analyses the school’s service-marketing practices towards the region. The aim of the study is to analyse the school-community relationship and the school’s marketing communication. The main research question is: what is the regional role of the school and how can it be strengthened? Analytical results indicate that repositioning the regional role of the school seems to offer a way out and a development opportunity for the institution.
期刊介绍:
CJSSP is an edited and peer-reviewed journal, published in yearly volumes of two issues. It publishes original academic articles, research notes, and reviews from sociology, social policy and related fields in English. It invites contributions from the international community of social researchers. The journal covers a widerange of relevant social issues. It is open to new questions, unusual perspectives, explorations and explanations of social and economic behavior, local society, or supranational challenges. Strong preference is given to problem-oriented, theoretically grounded empirical researches, comparative findings, logical arguments and careful methodological solutions. CJSSP aims to respect publication ethics, thus has adopted current best practices to counter plagiarism. The submitted articles are analyzed during the review process, and papers subject to plagiarism are rejected. Also the authors are to comply with the referencing guidelines outlined in the relevant section. The journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. With similar objectives we do not charge authors for the publication of their articles. Articles submission and processing is free of charge as well. Users can use and build upon the material published in the journal for non-commercial purposes.